Hank Hakewill
Managing Partner
About
In most of the companies where I have worked during my career, marketing was not operating at peak efficiency. To help engineer the marketing turnaround, I enjoy meeting as many people within my company, understanding the key drivers of the business and then applying marketing best practices to move the proverbial needle (revenues, EPS, assets under management et al). Contributing to the successful growth of a firm's franchise is highly satisfying and fulfilling. I provide three primary benefits to organizations-consistent strategic focus, strong client advocacy and proven franchise builder. Delivery of my primary benefits is enabled by three major personal traits - intelligence/thought leadership, relationship builder/mentor and effective/efficient implementer. My experience encompasses the full spectrum of financial services: -Institutional investment management consulting (long only and alternatives -- private equity, real estate, hedge funds) -Asset management (institutional, high net worth, retail) -Investment banking (senior living, healthcare, church, education) -Retail brokerage -Retirement services -Master trust/custody/treasury management -Property/casualty/life insurance -Commercial real estate performance and risk analytics Specialties include client advocacy, marketing planning, market research, positioning/branding, client segmentation, change management, relationship management, media relations, internal/external communications and e-commerce.
United States
Wilmette
Financial Services
Market Research, Relationship Management, Change Management, E-commerce, Asset Managment, Financial Services, Market Planning, Strategic Planning, New Business Development, Integrated Marketing, Product Management, Competitive Analysis, Customer Insight, Thought Leadership, Marketing, Marketing Strategy, CRM, Business Development, Risk Management, Investments
Experience

Managing Partner
Hakewill & Associates
Wilmette, IL
Provide three primary benefits to clients - consistent strategic focus, client advocacy and ability to build brand equity (awareness, assets under management, revenues and profitability). Proven "thinker" and "doer." Focus on helping investment management and professional services firms take their marketing and communications to the next level.

Senior Advisor to XA Investments on Marketing and Communications
Greater Chicago Area
XA Investments LLC (https://www.linkedin.com/company/xa-investments-llc/) is a Chicago-based firm founded by XMS Capital Partners LLC (https://www.linkedin.com/company/xms-capital-partners/) in April, 2016. XA Investments provides access to institutional caliber alternative investment strategies and managers through its proprietary Alternative Registered Trust (ART™) platform. Developed and helped implement 2017 marketing plan for XA Investments and assisted in launch of a NYSE listed closed-end fund (XFLT) with $120 million in managed assets. Responsible for developing and executing 2018 marketing plan which encompasses branding, communications and business development strategies and tactics. Provided input into 2019 marketing plan and execution.

Managing Director and Chief Marketing Officer
Greater Chicago Area
NexTier Consulting Solutions is an investment management consulting firm serving the leadership of investment firms, both traditional and alternative. Developed/implemented 2015 and 2016 marketing plans for NexTier Consulting Solutions which helped generate $1.5 million in new revenues. Developed/helped implement 2016 marketing plan for Campbell Newman Asset Management, resulting in 11% increase in assets under management.

Director of Marketing, IPD North America
Greater Chicago Area
IPD is a global, institutional real estate performance analysis and risk measurement firm with coverage in 32 countries. It tracks 1,500+ funds with 77,000 properties worth $1.9 trillion in aggregate. Responsible for marketing its services to asset managers and plan sponsors in North America (United States and Canada). Helped grow North America revenues from yearend 2010 to yearend 2013 by 101%. MSCI acquired IPD in late 2012 to add real estate expertise to its multi-asset investment decision support tools platform. IPD is being operated as a subsidiary of MSCI.

Director of Marketing & Communications
Hewitt EnnisKnupp
Oversaw all marketing and communications activities for Hewitt EnnisKnupp, an investment consulting firm dedicated to serving large, sophisticated institutonal investors. Helped grow assets under consultation from $800 billion to $2 trillion. Increased revenues from $25 million to $33 million.

Managing Partner
Hakewill & Associates
Leverage extensive expertise and experience to provide clients with actionable marketing strategies and tactics. Primary clients included William Blair Investment Management (high net worth and institutional) and Lazard Asset Management.

Senior Managing Director, Marketing & Communications
Responsible for marketing/communications for entire firm and 8 business units. Supervised 6 people and oversaw $4M budget. By implementing/executing disciplined marketing planning, helped increase earnings per share from $.55 in 2001 to $2.30 in 2006.
Hank Hakewill's Contact Information
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