Hanh Vu

Responsible for overseeing & implementing marketing activities and comprehensive marketing strategies for brand and company products. - Product Marketing Management: build product positioning, define product selling points, manage product packaging and launch new products. - Brand Management: define brand objectives and strategies, to maximize market branding exposure & campaigns. - Online & Offline Marketing Management: manage plans and budget, oversee and direct both online and offline marketing activities, and control the work of Product Marcom , Media, Trade Operation teams to ensure progress and maintain quality. - Campaign Management: build investment plan, campaign roadmaps, monitor and evaluate campaign performance, including sales in, sales out, brand awareness, brand engagement. - Market & Customer Understanding: Conduct market research to identify market trends, customer needs - behaviors and analyze to plan marketing strategies.

- Assisted in planning and organizing brand and product campaigns, ensuring consistent messaging and heightened brand awareness. - Conceptualized thematic marketing campaigns - Worked closely with Production Houses and Media agencies to execute promotional activities. - Coordinated the launch programs for both external and internal. - Engaged with Research agencies and internal teams to conduct marketing research projects, identifying customer behaviors and tracking brand health. - Monitored competition and conducted benchmarking