Haluk Tolga

Head of Category - IT Hardware & Consumer Electronics @ MediaMarkt Turkey

About

At MediaMarkt Turkey, our team consistently enhances the consumer electronics landscape, with over a year at the helm of the IT Hardware and Consumer Electronics categories. Mastery in sales operations, product management, and strategic negotiations has been the cornerstone of our success. We've fostered robust relationships with over 50 suppliers, harnessing these partnerships to optimize purchasing terms and drive our category forward. My leadership of a nine-member product management team has enabled us to make significant strides in sales and category management, ensuring MediaMarkt Turkey remains at the forefront of the industry.

Country

Türkiye

City

Istanbul

Industry

Retail

Skill

Sales Operations, Sales, Product Management, Retail, Consumer Electronics, Product Marketing, Marketing, Purchasing, Purchase Management, Marketing Management, Computer Hardware, Printers, Monitors, Tablets, Competitive Analysis, Budgets, Market Analysis, Pricing, FMCG, Sales Management

Experience

Head of Category - IT Hardware & Consumer Electronics

MediaMarkt Turkey

2023-10 - Present · 3 yrs

İstanbul, Türkiye

Head of Category - IT Hardware

MediaMarkt Turkey

2022-2 - 2023-10 · 1 yr 9 mos

Head of Category - Accessories

MediaMarkt Turkey

2020-2 - 2022-2 · 2 yrs 1 mo

Istanbul, Turkey

- Leading nine product managers who are in charge of Accessories. - Full spectrum of end-to-end category management. - Managing budgets with full P&L responsibility. - Permanent optimization of the purchasing terms and conditions. - Build strong and close relationships with more than 50+ suppliers.

Managing Director

Nanjing Dayoo Electronics Technology Co., Ltd.

2019-7 - 2020-2 · 8 mos

Turkey

- Responsible for finding the right distributor to achieve sales targets. - Define and develop/implement short-mid-long-term strategies - Steer the gross profit and category revenues.

COO

TurkMi

2018-3 - 2019-7 · 1 yr 5 mos

Istanbul, Turkey

- Leading and managing; sales, marketing, procurement, importation, logistics and after sales services departments. - Managing budgets with full P&L responsibility. - Responsible for adding new brands. - Acting as an ambassador for the business and developing commercial relationship with key customers and partners.

Country Sales Lead

SBS SpA

2016-2 - 2018-3 · 2 yrs 2 mos

Istanbul, Turkey

- Propose and realize marketing strategies and strategic brand building activities in accordance with market trends and consumer preferences. - Constantly looking out for new sales and business opportunities in targeted markets. - Analyzing and evaluating the market and giving direction to sales.

COO

Eftas

2014-5 - 2016-2 · 1 yr 10 mos

- Leading and managing; sales, marketing, procurement, importation, logistics and after sales services departments. - Articulate communicator, capable of building lasting relationships with senior management of clients, partners and vendors. - Managing budgets with full P&L responsibility.

Head of Procurement, IT Hardware & Accessories

MediaMarkt Turkey

2010-12 - 2014-5 · 3 yrs 6 mos

Istanbul, Turkey

- Leading three product managers who are in charge of IT Hardware & Accessories. - Analysis of the marketing and sales strategies of the manufacturers and competitors in the market. - Setting up the company category strategy and leading the store management towards it. - Permanent optimization of the purchasing terms and conditions.

Marketing Lead

Arçelik Türkiye

2006-8 - 2009-12 · 3 yrs 5 mos

Istanbul, Turkey

- Full spectrum of marketing for Arçelik, Beko, Keysmart and Grundig branded ICT products. - Decision maker in purchasing of components and products. - Active role in sales, after sales service and R&D Departments.

Sales Lead

Beko Global

2005-6 - 2006-8 · 1 yr 3 mos

Istanbul, Turkey

- Full spectrum of sales activities for Keysmart branded products, pc components and peripherals. - Introduced Keysmart Retail Chains and reached 150 stores within 14 months. - Reached 125 million USD sales in 1 year. - Responsible for a team of 25 people.