Haley Younkin

- Manage and scale influencer budget from start to finish, including outreach, negotiation, and execution (IG, YT, Amazon) - Execute monthly campaigns to drive sales, engagement, and boost brand awareness - Develop creative briefs for strategic influencer campaigns, monitor social channels, review content, generate monthly reporting, and educate creators on individual campaigns and full product range (vitamins, haircare, skincare, protein, etc.)

- Managed $1M+ influencer budget across Instagram, YouTube, and TikTok with an ongoing strategic influencer roster focusing on campaigns from outreach to end - Assisted in building out extensive influencer program that led to a 200% YoY increase in e-commerce sales - Executed influencer + brand partnership strategy for the launch of the first women’s line, including budget allocation, negotiation, content distribution, and talent coordination, resulting in over 150M impressions - Developed multimedia influencer briefs + one-sheets (across TikTok, IG, YouTube) to increase creator education on best practices for optimal success and increased renewal opportunities (CUTS Haul #cutshaul on TikTok 8.5M views)

- Negotiated, executed, and confirmed deals with 100+ TikTok creators per month with a monthly budget of $200k+ and a weekly est. reach of 7.1M - Launched 30+ pieces of paid content per week focusing on creators in the fashion, lifestyle, beauty, tech, and family verticals, which led to a 115% YoY increase in sales - Developed TikTok focused creative briefs for on-trend and holiday campaigns that involved the step by step process and strategies to ensure successful product adoption, launches, and collaborations

- Executed over 80 influencer and celebrity partnerships a month through contract negotiation, campaign execution, reporting, and strategy to drive website traffic, increasing traffic month-to-month by 100% and resulting in 100,000 Indi app installs - Pitched and developed individual brand decks with a focus on product demonstration and adoption, leading to affiliate partner growth - Strategized email and merchandising campaigns to drive sales in-app for affiliate brands including Nordstrom, Sephora, Walmart, Target, etc. increasing revenue by 50% YoY

- Managed + executed organic social calendar increasing follower growth by 25% - Supported SMS/email campaigns and Braze push and in-app notifications, resulting in 10% increase in user engagement and product stickiness

- Updated Instagram as issues were released through posts and stories - Assisted with marketing efforts in the Chapman community to bring awareness to new issues - Collaborated and planned with the Chapbook Marketing Team

- Led celebrity and influencer seeding (Fear of God, PacSun, Adidas, GUESS) and recorded social platform sightings and metrics - Assisted with event execution from fulfilling product orders, building guest lists, and creating deck recaps

- Published social media for Eureka FEST, largest startup festival in OC - Assisted with coordination and event marketing - Scheduled event inquiries with a variety of booking platforms and acted as a point of contact for outside clients

- Demonstrated product knowledge and excellent customer service in order to provide the best shopping experience for customers - Built and maintained new and existing customer relationships - Stocked, organized, cleaned, and followed merchandising plan

- Assisted with celebrity styling and maintained ongoing list of stylist pulls - Aided the events team with talent procurement and guest list management for Veuve Polo, Frankies Bikinis Fashion Show, Boohoo pop-up, and more