Hala Benlahssen

 Develop, implement and monitor systems and procedures of Marketing, communication and PR, implement the basis for the pre opening  Market research, benchmarking and brand awareness  Planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities,  Identify key elements and opportunities for short term and long term implementation and development  Brand and image positioning, assure communication of image and position to all constituencies, both internal and external.  Action planning for Marketing & Communication, Budgetize and ROI  Driving communication activities (choice of lines of communication, advertising and promotion)  Responsible for all editorial creation and direction, design, production and distribution  Responsabileof Graficdesign,charters, and collaterals in collaboration with graphic designers  Media planning, ensure partnerships and contact with target media and appropriate response to media requests  Hotel’s representative with the media for international markets  Implementing promotionnal and special offer actions: Packages, experiences and activities programs  Coordinate with the sales for experiences and package implementation ( pricing, choice of partners ect )  Press and blogging partnerships and trips organisation  Responsabile of Digital Marketing strategy and implementation  Community Management  Creating concepts and launching multiple types of events  Perform an audit, key processes and the performance of core initiatives

 Developing the marketing strategy (positioning, branding)  Market analysis (needs and expectations of customers) and identifying development opportunities  Benchmarking  Providing competitive intelligence  Designing promotional campaign via different platforms  PR and editorial content  Public relations with the local and international press (inserts, advertisements, articles, interviews)  Organizing press trips  Developing marketing plans (market research, target setting, action plan)  Driving communication activities (choice of lines of communication, advertising and promotion)  Developing a communication strategy with the sales management  Setting up a graphic charter, and content design for all advertising &promotionnal campaigns  Setting up goals and monitoring results of various actions or campaigns  Analyzing the results of communication actions and its business impact  Providing an important market intelligence, competition, consumer trends, press and advertising  Community Management  Event Services, launching new concepts

 Assess and improve the sales order and customer service processes.  Daily and monthly Sales reporting.  Marketing and Communication actions  Produce action plans and suggestions on the back of all data analysis and push them through the business.  Groups & Events organization, ( Leisure, MICE, teambuildings) + Conferences & Seminars organization and follow up  Maintain and expand the hotel portfolio and data base + Telephone prospecting  Maintain and update price lists and discounts against customer accounts  Raise quotations in accordance with company procedure/guidelines.  Provide administrative decision-making, support and mentoring to a small team of sales administrators / account managers.  Acknowledgements and data changes.  Any other special tasks, assignments or projects as requested by the company.  Community Management Marketing Strategie, press relations and PR

 Data base and portfolio Developpment (Market prospecting training and recruitment)  Training consultant for the hospitality industry

 Setting up the Marketing & Communication strategy  Reservation Management, Contracts  Setting up and managing accounts and pages: community management