Forest Lin

Key Responsibilities: - Division Launch: Established the International Business Division from the ground up, managing an 18-person team and overseeing market expansion for IoT, New Energy, Fragrances, and Cloud Communications. - IoT & New Energy: Founded the smart home brand "Explorer Tech." Successfully integrated Smart Home and Green Energy Storage solutions through partnerships with major distributors including Intelbras & Lotus (Brazil), Polytron (Indonesia), and FPT (Vietnam). - Fragrance & Flavors: Scaled the Vietnam market focused on the FMCG sector (personal/home care). Built a comprehensive Southeast Asian distribution network through localized marketing and industry-leading trade fairs. - Cloud Communications: Optimized SMS and WhatsApp channel operations in Mexico, Indonesia, Russia, and Brazil. Provided critical communication infrastructure for J&T Express (Indonesia) to support their smart locker upgrade projects. Key Results: - Drove overseas sales from $0 to $10M, with direct accounts increasing from 0% to over 30% of total revenue. - Secured $1M+ in initial orders for the fragrance business from key local clients (Viking, KBH, Royal Food, etc.). - Reduced market entry time to 6–12 months for new business units through precise product selection and lifecycle management.

Key Responsibilities: - Business Transformation: Pivoted the business model from indirect distribution to a Direct-to-Account (DTA) model, targeting Global 500 companies in Europe and the US. - Strategic Co-Development: Engaged clients during the initial product concept phase to co-develop solutions, creating high barriers to entry and securing long-term orders. - Brand Authority: Served as a keynote speaker at industry seminars in Las Vegas and Boston; led delegations to CES and IFA to promote IMD technology applications in consumer electronics, home appliances, and other industries. Key Results: - Drove overseas sales from $0 to $10M, with direct accounts increasing from 0% to over 30% of total revenue. - Successfully developed 20+ premium global clients including Philips, Fitbit, Panasonic, Target, Mophie, and so on.

Reported directly to R&D Director (Sweden HQ), bridging global strategy with local execution for clients including Nokia, Nike and so on. ● Strategic R&D Leadership: Directed material innovation aligned with HQ’s sustainability roadmap, developing proprietary eco-friendly fabrics, conductive IXPE foams, and magnetic paints. ● Product Innovation (NPD): Led full-lifecycle development of high-margin consumer electronics, launching capacitive/wooden styluses and wireless chargers that secured key accounts. ● Advanced Manufacturing Integration: Spearheaded the adoption of IMD/IML, multi-component injection molding, and 3D printing, increasing production efficiency by 25% and reducing defect rates by 18%. ● Sustainability & Cost Reduction: Executed green packaging and waste recycling initiatives at the Dongguan plant, cutting operational costs by 15% and reducing carbon footprint by 20% YoY. Purchasing/Supplier Account Manager | Jul 2008 – Dec 2009 ● Global Procurement Strategy: Managed strategic sourcing for international clients, optimizing supplier performance and reducing lead times by 22 days via VMI implementation. ● Cost Optimization: Achieved 12% YoY cost reduction through supplier consolidation and rigorous negotiation with European and US vendors.

● Led the purchasing and sourcing team to ensure stable supply of kitchen equipment and spare parts for McDonald's restaurant operations across China, maintaining 99%+ material availability throughout tenure—critical for minimizing downtime in fast-food chains. ● Managed end-to-end procurement within McDonald's designated supplier system, primarily sourcing from approved U.S.-based manufacturers, overseeing import processes, and ensuring compliance with McDonald's global quality and safety standards. ● Established and implemented streamlined purchasing procedures tailored to the fast-paced restaurant environment, improving team efficiency by 30% while adapting to fluctuating demand from 200+ McDonald's restaurants. ● Processed and verified 500+ purchase orders annually, handling complex logistics including international shipping, customs clearance, and lead time coordination to ensure timely delivery of essential equipment (refrigeration units, cooking lines, etc.). ● Conducted regular supplier performance reviews within the restricted vendor pool, identifying preventive actions that improved on-time delivery by 15% and reduced quality-related issues by 20% —directly contributing to uninterrupted restaurant operations. ● Executed strategic sourcing initiatives within the constraints of McDonald's approved supplier list, introducing 15+ new alternative sources (where permitted) and negotiating better terms, achieving 12% year-over-year cost savings on key spare parts and equipment categories. ● 带领采购团队，确保为中国区麦当劳餐厅稳定供应厨房设备及备件，任职期间始终保持 99%+ 物料可用率——对最大限度减少快餐连锁门店停机时间至关重要。 ● 在麦当劳指定供应商体系内管理端到端采购，统筹进口设备及库存，确保符合麦当劳全球质量与安全标准。 ● 建立并推行适配快节奏餐厅环境的精简采购流程，团队效率提升 30% ，同时灵活应对 200+ 家麦当劳餐厅的波动性需求。 ● 年处理及核验采购订单 500+ 份，统筹国际物流、清关及交期协调等复杂环节，确保冷柜、烹饪线等核心设备准时到货。 ● 在限定供应商池内开展定期绩效评估，制定预防改进措施，推动准时交付率提升 15% ，质量问题减少 20% ——直接保障餐厅运营无间断。 ● 基于麦当劳认可的战略采购计划，引入 15+ 个新替代来源（在允许范围内）并争取更优条款，核心备件及设备品类实现年成本降低 12% 。

● Led overseas purchase, aligned with company sourcing strategies, evaluating 200+ potential suppliers and onboarding 35+ qualified vendors—primarily OEM manufacturers in Europe and the U.S.—ensuring a reliable supply chain for imported production line equipment and spare parts for thermal power plants. ● Drove new product/material sourcing based on customer requirements, successfully developing 40+ imported equipment and spare parts for the maintenance and upgrade needs of thermal power plants in the Pearl River Delta region, generating $3M+ in annual sales. ● Organized and executed industry exhibitions, technical seminars, product demonstrations, and training sessions, representing the company at 4 major power industry trade shows, and set up technical exchange channels with overseas equipment manufacturers. ● Established overseas partnerships for local marketing and representation, securing 3 strategic partnerships in Europe and the U.S. to ensure timely technical support and after-sales service. ● Managed key accounts including Maoming Power Station, Guangzhou Power Station, Huangpu Power Station, Zhuhai Power Station (core regional thermal power plants), as well as multinational corporations such as Wrigley, Hsu Fu Chi, Coca-Cola, Lee Kum Kee, Zhujiang Beers, and Lee & Man Paper Manufacturing Ltd., maintaining a 95%+ customer satisfaction rate. ● 主导海外采购，依据公司采购战略评估 200+ 家潜在供应商，成功引入 35+ 家合格供应商，主要对接欧美原厂设备制造商，确保火力发电厂进口生产线的备件供应渠道稳定可靠。 ● 根据客户需求推动新产品/新材料采购，针对广东珠三角地区火电厂的技术升级和维护需求，成功开发 40+ 款进口设备及备件，创造 300万美元+ 年销售额。 ● 管理订单处理及进口相关事务，每年协调 150+ 批国际货运，从欧美供应商处采购发电机组、控制系统等核心设备及备件，保持 98% 准点到货率，最大限度减少电厂停机风险。 ● 组织执行行业展会、技术研讨会、产品演示及培训活动，代表公司参加 4 场大型电力行业贸易展会，并与欧美供应商建立技术交流渠道。 ● 建立海外本地营销代理合作关系，在欧美地区达成 3 项战略合作，确保火电厂进口设备的技术支持和售后服务及时响应。 ● 维护VIP客户，包括茂名电厂、广州电厂、黄埔电厂、珠海电厂等区域内核心火力发电厂，以及箭牌、徐福记、可口可乐、李锦记、珠江啤酒、理文造纸等国际知名企业，保持 95%+ 客户满意度，确保持续复购。