Gunwook Y.

Leading EO Studio’s global media and content operations, centered in the U.S. Overseeing EO’s video, editorial, and educational initiatives, as well as strategic partnerships and brand storytelling across the U.S. and Asia. Responsible for shaping EO’s creative direction and driving the company’s overall content business in the U.S. market.

As the Global Media Team Lead at EO Studio, I oversee the production of interview content featuring entrepreneurs, prominent investors, scientists, and thought leaders from diverse fields. My responsibilities encompass all aspects of content creation—from planning, booking, filming, and editing to publishing—to drive the growth of EO’s U.S. media presence. I also coordinate partnerships and develop new business opportunities, aiming to become the leading global media platform for startups and IT.

1. Responsibilities: - Oversaw the development and execution of video content strategies for corporate learning and key events. - Managed cross-functional projects, ensuring alignment with corporate learning objectives and branding guidelines. 2. Key Projects: - Educational Video Series for Staff Training: Orchestrated a comprehensive series of training videos for personnel at over 70 B-Mart locations nationwide. - Anniversary Event Task Force: Headed the production of a centerpiece video commemorating the company's foundation, enhancing corporate identity. - Web Drama Series: Innovated legally mandated training modules by converting them into web drama format, which I directed and produced. - Brand Enhancement Videos: Crafted various video contents to fortify internal branding, including a pivotal video for the inauguration of the main logistics center. 3. Impact: - Elevated the corporate education experience by integrating modern storytelling and production techniques. - Contributed to the improvement of internal communication and brand coherence through high-quality video content.

1. Mission: "Creating art stories that anyone who's heard of Mona Lisa can understand and enjoy." 2. Responsibilities: - Spearheaded content production for "Culture & Arts for You" (330k subscribers on YouTube and Instagram) and "The Reason for Art" (380k subscribers on YouTube), totaling 710k subscribers. - Established and optimized a content production system for in-house and outsourced content creation. 3. Key Achievements: - Developed a streamlined management process for external production teams, ensuring quality and efficiency. - Directed the monthly production and publication of over 20 pieces of content, including writing, filming, and production. - Introduced and tested new content formats, managed scriptwriting and video production for art reviews and exhibition videos. 4. Content Strategy and Revenue Growth: - Increased ticket sales revenue by 20% through review content and strategic content planning. 5. Content Production Impact: - Achieved 83.46 million views on YouTube with an average click-through rate of 10-15%. - Recorded a peak single video view count of 1.1 million (with 15,132 engagements). - Enhanced ticket commerce conversion rates by 20% through exhibition review videos. 6. Involvement and Contributions: - 100% involvement in reviewing and editing scripts for published content. - Actively participated in content planning and shooting for select projects, including: > Leeum Collection Review (210k views) > Andreas Gursky Exhibition Review (280k views) - Engaged in all production stages excluding design, including recording voice-overs.

1. Key Responsibilities: - Pioneered the content team's direction during StudyPie's pivotal transition to an online class platform, initially joining as a Video Producer. - Oversaw the end-to-end production of over 700 videos for more than 30 classes, contributing significantly to the platform's educational content. - Streamlined the video production process, from filming to editing (excluding design work), and publication on the website. 2. Achievements: - Successfully managed the launch and operation of over 40 online class products, with several classes surpassing 100 million KRW in sales. - Innovated promotional strategies, leading to content that resonated with audiences, reflected in a sales increase of up to 20% for classes with improved detail pages. - Collaborated closely with the marketing team from planning stages to the execution of ad materials, leveraging digital marketing tools for data-driven decision-making. 3. Impact: - Directed both instructional and promotional video content, ensuring alignment with marketing objectives and enhancing course visibility. - Set KPIs for the content team, establishing revenue enhancement strategies and creating production guides for online classes and detail pages. - Improved content engagement and conversion rates through the production of effective advertising materials and detail page optimizations.

1. Overview: - Founded and managed ATOZ, a digital content and media brand, focusing on creating original interview content and managing end-to-end content production. - Specialized in personal stories and mini-documentary content, exploring various themes from top restaurants to leading startup designers. 2. Key Achievements: - Successfully produced and released interview content with well-known creators, achieving over 100 million reach and 30 million views. - Orchestrated digital campaigns and collaborations with brands like Hyundai Card, Carrot Market, Tinder, LF, Veroca, and StyleShare. - Achieved significant marketing results with Templettings, with a CTR of over 20% and a ROAS of 1500%. - Launched and managed channels with diverse themes, conducting numerous content tests in the Korean YouTube market to assess the viability of documentary formats. 3. Content Production and Marketing: - Personally involved in over 80% of the content creation process, including planning, shooting, editing, and copywriting. - Drove substantial organic reach and engagement, with over 10 million views on YouTube and Facebook and maintaining an average exposure click rate of over 20%.

Operator of "취향관," a Private Salon Based on Personal Preferences - Participated as an initial member in salon content planning and execution. - Built an offline community. - Supported the production of magazine content. - Conducted video interviews.

Content Editor for "열정에기름붓기," an 800k-subscriber channel on Facebook and Instagram - Planned and produced card content-based promotional materials for books. - Created content that garnered an average of 1 to 2 million views and reach. - Managed and operated a channel with over 600,000 subscribers.

Content Editing for 책끝을접다" / "AWAKE" Channels at 디노먼트 - Created card content-based promotional materials for books. - Planned and produced content that reached over one million views.

Content Marketing Intern at Bitfinder Korea (IT Startup) - Created and managed digital advertising materials for the indoor air quality monitor "Awair." - Supported performance marketing through the production of various types of advertising content including videos, text, and card content.

Storyteller at SBS, SUBUSU NEWS (Global Content Team) *SBS is a public broadcasting station in South Korea and is at the forefront of new media content production among broadcasters - Planned and produced social media content, with several pieces achieving front-page visibility on Naver or reaching over a million people. - Managed content distribution across multiple platforms, including Naver, Kakao, Facebook, and Instagram. - Responsible for overseeing the main Kakao channel.