Gustavo Henrique Positelli

Strategic role in the commercial area, focused on managing key accounts and leading the online sales channel (own e-commerce and marketplaces). Responsible for developing key clients and expanding digital revenue, balancing performance, customer experience, and profitability. Key responsibilities: • Management of strategic B2B and B2C accounts, focusing on long-term relationships, contract negotiations, commercial policies, and revenue growth. • Coordination of the e-commerce channel, including assortment planning, pricing strategy, promotional campaigns, logistics, and customer journey optimization. • Implementation and practical use of artificial intelligence to automate routine tasks, streamline commercial processes, analyze data, and personalize offers. • Creation of digital materials (presentations, campaign content, dynamic reports) using AI tools, significantly reducing production time and enhancing communication quality. • Monitoring KPIs such as conversion rate, average ticket, ROI, CAC, churn, and repurchase rate using tools like Google Analytics, Power BI, and integrated ERP/e-commerce platforms. • Cross-functional collaboration with internal teams (marketing, logistics, tech, customer service, finance) to ensure operational and commercial excellence. • Development of market expansion strategies, launch of new digital channels, and continuous improvement of the customer experience. Key achievements: • Increased productivity and decision-making accuracy through AI-driven predictive analysis and insights. • Sustainable growth of the customer base and significant increase in the share of online sales. • Optimization of commercial workflows through technology, leading to improved efficiency and reduced rework.

- Responsible: - Pre-Sales support. - Support to the sales and operation team. - Management of internal and external projects. - Monitoring and reporting the status of projects with stakeholders and company board. - Develop and maintain viable relationships with customers, consultants and suppliers.

•Capex Management •Contracts Management (Building Maintenance) •Business Strategy •Outsourcing Team Leader • Maintenance Supervisor; • Project leader.

Responsible: -Maintenance management. -Planning and control of preventive and predictive maintenance. -Quality of parts and equipment of the electrical and mechanical systems of the toothpaste plant. - Project management in the toothpaste manufacturing area aiming at continuous improvement of equipment, systems and maintenance. *Company President Award for carrying out the best project of the year 2017.

- Responsible: - Project management - Sales - Administrative services.