Gustavo do Pró

Product Analyst / Project Analyst @ hLiberty

About

Product Analyst with a background in Production Engineering, focused on building and scaling digital products across SaaS, CRM and web platforms.I work at the intersection of business and technology, leading product development initiatives from discovery to delivery, including requirements definition, backlog prioritization, and cross-functional collaboration with engineering teams.At hLiberty, I contributed to the design and evolution of three digital platforms (YGo, RH Digital and Liberty), delivering 20+ product modules used by telecom companies. My work is strongly data-driven, focusing on improving operational efficiency, user experience and business outcomes.Key achievements include:• Increased sales conversion from 20% to 45% through CRM product improvements • Reduced sales launch time from 10 minutes to 2 minutes by simplifying user flows • Grew monthly sales volume from 1,827 to 3,170 • Reduced manual document validation workload by 40% through automation • Improved installation SLA from 3 days to 1 day I have hands-on experience with Agile methodologies, backlog management, stakeholder alignment, and product validation, working closely with developers, tech leads and business teams.Currently seeking opportunities in Product Management, Product Operations or Product Analytics within remote-first and international environments.

Country

Brazil

City

Pelotas

Industry

Computer Software

Skill

SaaS, Product Backlog, Análise de requisitos, Gestão ágil de projetos, Gerenciamento de processos de negócios, SQL, Scrum, JIRA, Projetos de melhoria de processos, Gestão de produtos, Metodologias Agile, Garantia de qualidade, Gestão e inovação , Inglês, Gestão de projetos, Controle de qualidade, Figma (Software)

Experience

Product Analyst / Project Analyst

hLiberty

2023-3 - Present · 3 yrs 6 mos

pellet, RS

Working on the development and evolution of SaaS, CRM and web platforms for telecom and B2B companies, contributing across the full product lifecycle. • Led backlog prioritization and sprint planning using Jira in a cross-functional team (CTO, tech leads, developers and BI) • Defined product requirements, user flows and business rules for new features and system modules • Delivered 20+ product modules across three platforms: YGo, RH Digital and Liberty • Increased sales conversion rate from 20% to 45% through CRM product improvements • Reduced sales process time from 10 minutes to 2 minutes by redesigning the user experience (5 screens → 1 screen) • Contributed to revenue growth, increasing monthly sales volume from 1,827 to 3,170 • Automated contract validation processes (biometric validation, auto-filled documents and feasibility checks) • Reduced manual document validation workload by 40% through system automation • Improved operational processes, reducing infrastructure lead time (18 → 10 days) and installation SLA (3 → 1 day) • Conducted functional validation, testing and release follow-up to ensure product quality in production Key clients: Osirnet Telecom (largest ISP in Southern RS, Brazil) and NIPBR (B2B sales company)

BSc in Production Engineering

Universidade Federal de Pelotas

2019-3 - 2025-8 · 6 yrs 6 mos

pellet, RS

Thesis: Measuring Software Development Process Maturity using the CMMI framework

Quality & Innovation Intern

Osirnet

2022-3 - 2023-3 · 1 yr 1 mo

pellet, RS

• Performed quality audits on customer service operations and supported process improvements • Monitored operational KPIs and performance indicators • Contributed to internal innovation initiatives and projects