Gunjan Khetan 🇮🇳🇺🇸🇨🇳🇬🇧🇰🇷

P&L Leadership | Business Growth | Market Expansion | Strategic Transformation As a key member of the India Leadership Team at Perfetti Van Melle India (3500 cr+ organisation), I am responsible for driving both topline and bottom-line growth through long-term strategy, innovation, commercial acumen and executional excellence. I managed a 27 member marketing organization and a diverse network of creative and execution partners, delivering sustainable revenue growth and profitability. Key Achievements: ✔ Drove 20% business growth while improving margins through strategic portfolio choices, relentless innovation, and profitability enhancement initiatives, including product and process optimizations. ✔ Increased market share by 400bps in two years—achieving an all-time high 28% share, outpacing the category and securing share growth across all seven sub-categories, including continued market leadership in Gums, Mints, and Jellies. ✔ Accelerated portfolio premiumization by driving a High-Value Pack (HVP) strategy, reducing price elasticity and upgrading consumer experiences—growing HVP contribution from 23% to 31%. ✔ Led cross-functional collaboration across sales, supply chain, finance, and digital commerce, fostering an agile, high-performance culture focused on growth acceleration and operational excellence. Through strategic leadership, data-driven decision-making, and executional rigor, I positioned Perfetti Van Melle India as an industry leader, driving scalable growth, market expansion, and enhanced profitability.

Member of the CII National Committee on Marketing Leadership driving thought leadership and business outcomes for the industry through marketing interventions

Altudo is an award winning customer experience company that focuses on creating personalized customer experiences. In my role, I help them understand challenges and opportunities for CPG customers and value add to unlock right CX solutions for CPG industry

Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.

Driving Business Growth | Innovation & Market Leadership | Digital Commerce Expansion As a senior leader within Reckitt’s Global VMS (Vitamins, Minerals & Supplements) Leadership Team, I was responsible for business transformation, revenue acceleration, and market expansion, leveraging breakthrough innovation, eCommerce strategies, and portfolio optimization. Key Achievements: ✔ Drove $100M+ in revenue growth within four years, making VMS one of Reckitt’s fastest-growing business units and securing global category leadership in Joint Health ✔ Developed a White Space Market Expansion Strategy, strategically balancing “Go BIG” (major market penetration) and “Go FAST” (high-growth emerging markets) to drive scalable international growth. ✔ Pioneered Reckitt’s first Direct-to-Consumer (D2C) brand, Vitalmins—a personalized wellness brand designed for the rapidly growing health-tech and AI-driven personalization market. ✔ Launched and scaled Bodi-Ome, an eCommerce-exclusive microbiome health brand, disrupting the multi-billion-dollar probiotic supplement industry with a targeted benefits approach—achieving $1M+ in sales within the first year. ✔ Led cross-functional teams across marketing, digital commerce, R&D, and supply chain, fostering an agile, high-performance culture focused on innovation and execution. This experience strengthened my expertise in business strategy, commercial transformation, category disruption, and P&L management, positioning me as a growth-focused executive leader with a proven track record of scaling businesses and driving market leadership.

Led the integration of Biofreeze involving organizational design, commercial operating model, long term innovation strategy and portfolio management to realize the valuation model. Regularly working on diligence on other target assets.

Responsible for driving the topline and long-term profitability of Vitamins and Supplements Portfolio, behind strong equity interventions, a robust and disruptive innovation pipeline and white-space opportunities. Key Achievements: * Delivered double digit growth in 2016, the best performance in last 3 years. * Built a rolling 5 year innovation pipeline including identifying disruptive and future-oriented innovation * Led the turnaround of Megared with a new brand architecture and innovation strategy. Launched the “Advanced” range with the introduction of Megared 4-in-1 in Q2 2016, the single biggest innovation in 5 years and the highest revenue product in the portfolio today. * Rejuvenated Movefree strategy, innovation pipeline and profitability by prioritizing “Ultra” range and launched “Faster Comfort” and “Turmeric” products, leading to Ultra being >50% share in the portfolio

Handled a $40 Million dynamic portfolio of Personal Care, Surface Care and Dishwash. Key Achievements: * Extended Dettol into new demand spaces by launching Dettol Dishwash with a compelling communication & a digital influencer program, gaining 10% share and becoming the 2nd biggest dishwash brand within 3 months of the launch. * Drove penetration of Dettol in HH’s with kids with the launch of Cocomong Handwash, in collaboration with Cocomong, a Korean cartoon character with excellent footprint synergy with Dettol * Turned around Veet into a profitable brand, growing sales at +30%, behind a strong consumer insight, right innovation and a peer-to-peer WOM focused digital influencer program called Veet Stylers. * Turned around the surface care business with double digit growth, behind a reprioritization of portfolio * Drove e-commerce channel in line with movement of Korean consumers to etailing business with both Dettol and Veet >15% contribution and role models in the Korea business * Managed a PR crisis on Dettol in a media sensitive Korean market and rebuild the brand to growth in a span of one year.

Responsible for driving penetration and developing the next 3 years strategic plan and innovation funnel on the brand. Reporting to Marketing Manager, Surface Care with one Assistant Brand manager reporting into me. Key Achievements: * Highest growth on the brand in last 7 years * Increased the brand penetration from 20% to 25% (1 in 4 households) in 2 years through a well executed consumer outreach program and equity driving program * Grew from a market leading share position by 200 bps to reach 77% share with highest ever share in traditional channel and consistent share gain in Modern trade through highly focused "Key account initiatives". * Developed a clutter breaking communication with "Hard to reach" campaign injecting fun into a rational category- led to 140 bps share increase and equity parameters at their highest ever levels. The campaign won "Bronze award" at Reckitt Benckiser Communication Excellence awards fighting over 100 entries from all over the world. * Conceptualised and led the tie-up between Govt. Of India sanitation program "Nirmal Bharat Abhiyan" and Harpic to promote awareness of sanitation and hygiene in India. * Awarded the “Best Brand Manager- 2010” trophy for the fastest growing brand. * Part of the team receiving the “2nd Best Category- 2011” trophy.

Responsible for overdriving growth on Complan Milk Food ($100 Million), contributing 70% of Heinz India’s revenues. Additional responsibility of overdriving Bangladesh to build a long term business in the country Key achievements: *Doubled the brand size in 3 years growing consistently at 30%+, gained share by 300 bps to become 2nd biggest Milk Food beverage brand in India, behind strong innovation and communication. *Strengthened Complan’s physical growth imagery behind a brand restage in 2008 with the launch of a compelling campaign, claim and modern packaging leading to share growth of 200 bps *Successfully stretched Complan’s growth equity with the launch of Complan Memory, gaining 2% share in the first 6 months with category clutter-breaking advertising and strong on-ground activation. * Handled Bangladesh as a Country Manager from Feb’08. The region grew by 200% during the period through extensive distribution initiatives and planned marketing inputs.

Responsible for moving the brand from seasonal to non-seasonal usage to improve revenue and reduce the business risk to seasonality. Key achievements: * Conceptualised brand movement from curative to preventive to increase consumption. Implemented a communication strategy emphasizing “4 week usage of Nycil” to prevent Prickly heat * Championed a packaging restage on the brand to give it a fresh and modern look to improve brand imagery to a friendly, approachable yet aspirational brand.

Responsible for delivering sales numbers for the 2nd biggest territory in Heinz India. Key Achievements: * Grew Chennai metro consistently at 20%+ making it the fastest growing team in southern region and among the top 5 teams across India. * Handled Modern Trade chains like Spencer’s, Subhiksha, Trinethra, Nilgiris- Designed and implemented innovative promotions for modern trade resulting in a contribution increase from 12% to 16% in FY06. * Successfully negotiated National Agreement with Subhiksha, 1st Modern Trade Agreement for Heinz India

Responsible for assisting the Brand Manager of Complan and Glucon-D with strong focus on in-market activation and flawless and timely execution Key Achievements: * Designed & implemented the launch of a low unit price pack to increase brand saliency in U.P. & Maharashtra by driving better affordability and availability followed by national rollout

IIM A is consistently rated as the best Management Education institute in India and among the top 25 world over.