Gunjan Kumar

Head India's most used Train travel product on Android, iOS, web & m-web for train ticket booking and information in 8 Indian languages. - Awarded best app of the year by Google in 'Made in India' category. - Own product strategy, roadmap and stakeholder management – Monthly active users increased by 5.5X; NPS jumped by 19%; Revenue increased by 62%; Travel Playstore ranking from Top 20 to Top2 - Launched Train App for iOS; Best category avg 4.7/5 rating; Multiple features on Appstore - Industry first, AR powered Train coach position and in-train entertainment; Engagement jumped by 28% Project: Train Ticket Booking (Transactional product) - Partnered with Indian Railways (IR) to launch ticket bookings; 2nd biggest partner of IR within 3 months - Launched payment funnel (saved cards, post pay, instant refunds, ixigo Money and offers) - Introduced re-book feature; allows booking again w/o paying for failed booking; 4% increased bookings Project: Building for Billions - Part of Google’s program; Reduced memory footprint by 26%; Uninstalls reduced by 9% - Supports Indic language and offline features (train search, running status, route, trips) Analytics & Insights: - Performed A/B experiments in booking funnel; Conversion increased by 6 % - SQL query to derive booking pattern of a user & introduced personalization; 83% increased bookings - Post funnel analysis, made pay later as default payment for eligible users; Drop off reduced by 11% - Leveraged machine learning to cross sell ancillary services (Hotel, Flight, Bus); 20% revenue contribution

User Growth product: Snapdeal Vernacular • Complete ownership of Vernacular platform (m-site in 11 Indian languages) – built it from scratch • Defined key metrics, created user personas, conducted market research and User testing (UT) to understand customer behavior in order to create MVP specifications and define product roadmap. • Based on customer insights & data, refined product further to increase vernac platform conversion by 80% • Defined and got executed Go to Market strategy for Snapdeal Vernacular platform launch in 11 languages • Own product growth (Banners, offer pages, hot categories) - home page conversion jumped by 52% Search UX/UI (App, Web, WAP) • Own complete UX/UI of search properties – search result page, autosuggest, recent and trending searches • Got recent searches implemented across platform – visits increased by 48%; conversion jumped by 26%. • Introduced ‘Search within category’ in Android App for FMCG category – 1.7X jump in conversion • Collaboration with FMCG & GM to increase orders by making category specific search improvements Project: Snapdeal Ads • Launched banner ads on Snapdeal Web and Wap, served through Snapdeal’s in-house ad serving platform • Owner of Seller Admin panel to schedule Ads – increased operational efficiency by 80% Project: User Generated Content (Rating & Reviews ) • Launched Snapdeal’s own Rating & Reviews platform eliminating 3rd party and cost savings by 82%. • Revamped UI, keeping UX at core – 64% jump in Reviews submissions; 39% increase in reviewers • Created community of reviewers - increased participation from old reviewers by 15% and 12% for new. • Complete process setup (review generation to moderation to live) – from earlier 72hrs to near real time • Conceptualized and ran ‘Top Reviewer of the Month’ program - 29% increase in Review submissions

Business Development - India and South East Asia • Digital Category Management - Apps: Games, Social, Shopping, Travel & Transport, Local, Books, Education, Shopping and m-Gov. • Manage key developers and strategic partners - Reliance Games, EA Games, Gameloft, Games2Win, Quikr, Olx, Paytm, MakeMyTrip, Cleartrip, Yatra, TaxiForSure, Zomato, BookMyShow, Naukri, redBus, MapmyIndia • Service adoption of Appstore services (Mobile Ads, Leaderboards, GameCircle, Amazon Coins) • Preload partnership - Started OEM-Amazon Apps (Shopping, Kindle and Appstore) preload partnership – Karbonn’s smartphone range (Titanium Hexa) launched with Amazon shopping app preloaded. Marketing: • Co-promotions - Partnered with strategic partners to run key Appstore campaigns ($5 Holiday promotion, social media (FB, twitter) promotion) • Email marketing – emailers (designed email) to registered inactive developers; Got an average of 6 app submissions/developer. • Telemarketing – streamlined developer lead creation process (USA, China and Japan following the same process laid out by me); Trained tele-callers on call quality; Achieved an average of 4 app submissions/developer. • Developer event marketing – Complete ownership of Appstore participation in Droidcon event (designing & signing the contract – coordinated with tax and legal, booth set-up, follow up with developers post event); Facilitated participation in Hackathon, Nascomm Games Developer Conference and Dev connect events Customer Insights: • Consumer behavior - Run custom SQL query to get Appstore customers data (devices used, city, purchase history); Analyze data to recommend ways to increase customer engagement and app downloads – 3X and 1.6X jump in app downloads and new customer acquisition from India in just six months. • Developer Insights – Analyze app submissions across ROW-E countries; Recommend ways to increase app submissions and acquire developers – resulted in 1.5X jump in app submissions from India

Project iButterfly • Through iButterfly (Augmented Reality) platform, serve clients digital marketing needs. • Responsibility of any iButterfly activity (marketing campaigns, client pitches, promotions at events (ad:tech) etc.) • Ensure iButterfly successful launch in Philippines. • Support and co-ordinate among different parties (clients, other Dentsu offices and partners) for iButterfly marketing campaigns and client pitches. • Handle financial transactions for iButterfly campaigns.

• Designed and implemented Touch Keypad. 2+mn sold; In all upcoming feature phones; USD 220mn+ • Managed twelve 3rd Party developers and ensured timely delivery of apps; Delivered at least 10% ahead of schedule. • Redesigned phonebook interface; increased efficiency by atleast 30%. Solution in all upcoming feature phones. • Led a team of 4 in USA for “push to talk” phone. Full ownership of Ptt module; • Sole member sent to USA; Interfaced and interacted with 3rd party, HQ and India team. • Worked on world’s first E-Ink keypad phone;10+ feature phone commercialization; 25+mn sold; USD 2bn+ • Sent to Korea within 6 months of joining; Got appreciation for complete ownership of media module. • Received accolades from HQ (Korea) and Indian manager for handling the 3rd party app developers.