Guillermo Carreño
Regional Vice President - Asia @ Docusign
About
Based in Singapore and with over a decade of international experience, I currently lead Zendesk’s largest enterprise sales team in the APAC region, managing a substantial book of business across ASEAN and delivering continuous YoY growth. My role emphasizes helping my team driving net new business growth through strategic account-based selling, AI & predictive analytics, and multi-threaded stakeholder engagement. I specialize in developing repeatable enterprise pipeline frameworks leveraging methodologies like MEDDPICC, Command of the Message, and rigorous ICP development. My leadership is rooted in data-driven strategies, efficient territory planning, and a commitment to expanding market share. Fluent in English, French, and Spanish, I bring a global perspective and a track record of success in SaaS enterprise sales.
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Singapore
Computer Software
Territory Planning, Sales Strategy, Recruiting, Customer Satisfaction (CSAT), Artificial Intelligence (AI), Business-to-Business (B2B), (CoM) Command of the message, Solution Selling, Multi-country, MEDDICC
Experience

Head of Sales, Enterprise. ASEAN
Singapore
I Lead APAC’s largest enterprise sales team and manage the region’s biggest Book of Business ($25M+) across ASEAN markets including Singapore, Indonesia, Thailand, Philippines, Malaysia, and ROA. Consistently delivered high YoY revenue growth by driving new business acquisition and expanding existing accounts through data-driven acquisition strategies combining account-based selling, predictive analytics, and multi-threaded stakeholder engagement. Built and scaled a repeatable enterprise pipeline generation framework leveraging value selling, MEDDPICC, Command of the Message, and the 3 Why’s methodology, significantly improving pipeline quality and deal velocity. Conduct rigorous territory planning to optimize resource allocation and maximize AE coverage. Orchestrate cross-functional collaboration across sales, professional services, solution consultants, BDRs, partner ecosystem, and key internal stakeholders to accelerate complex deal cycles and improve win rates. Implement tiered customer expansion and retention programs blending success management, strategic Quarterly Business Reviews (QBRs), and adoption tracking, reducing churn and increasing account lifetime value.

Sales Manager, Commercial/Mid-Market Sales - ASEAN
Singapore
First-line manager responsible for leading and coaching a team of Mid-Market Account Executives across 12+ countries in Asia (Singapore, Hong Kong, Taiwan, Malaysia, GCR, Vietnam, Indonesia, Philippines, Cambodia, Laos, Myanmar), driving individual and team performance to exceed sales targets. Delivered strong YoY revenue growth by developing and executing territory sales strategies targeting mid-market clients, accelerating pipeline growth and winning new business. Partnered with cross-functional teams (Marketing, Sales Development) to refine Go-To-Market (GTM) motions tailored to regional market dynamics. Delivered accurate sales forecasts and maintained rigorous opportunity management using Salesforce, Clari enabling strategic account planning and resource allocation. Led the closing of complex, high-value deals within global sales cycles, collaborating with marketing, customer success, professional services, and executive leadership. Championed a culture of respect, integrity, and inclusion, promoting DEI initiatives across diverse APJ markets. Streamlined sales processes and coached team members to reduce sales cycle friction and improve operational efficiency.

Enterprise Account Executive - Southern Europe
Madrid Area, Spain
- Responsible for the entire sales process focusing on the largest companies in the Southern European region 5000+ employees . - Prospect, build and manage a strong sales pipeline, emphasizing on solution selling to C-level execs and decision makers from a range of industries . - Working closely with Pre-Sales Engineers, Solutions Consultants, Marketing and SDR's to generate & close complex opportunities - Engaging with prospects to position Datadog's value proposition around ROI analysis - Work with partners to extend reach & new opportunities Datadog is the essential monitoring platform for cloud applications. We bring together data from servers, containers, databases, and third-party services to make your stack entirely observable. These capabilities help DevOps teams avoid downtime, resolve performance issues, and ensure customers are getting the best user experience. See inside any stack, any app, at any scale, anywhere.

Enterprise Account Executive - Spain & Southern Europe
Madrid Area, Spain
Complete ownership of Spain's Enterprise BoB ( Book of Business), performance and strategic direction. Both winning new customers and expanding existing accounts with direct responsibility to deliver QoQ growth. - Consistently overachieving sales & retention targets. 2017 - President’s Club /Global Top Performers ( A.K.A Zendesk Clüb)

EMEA Mid-Market Sales Account Executive
Madrid y alrededores, España
Corporate sales across South EMEA (France, Spain, Italy, Portugal & Malta) Key achievements to date : - Consistently overachieving sales & retention targets - Closed largest EMEA deal to date in Q1 2015 - Zopim demo competition winner - Speaker at Zendesk prospecting events - Awarded with the Deal of the quarter prize Q1 2015 - Employee Recognition Award June 2015 - H1 2015 Over Achiever Award - 2015 FY Over Achiever Award

EMEA Sales & Business Development Representative (SDR & BDR)
Dublin, Ireland.
First member of the Zendesk EMEA BDR team. In charge of building pipeline via outbound and inbound leads, demoing the product and closing VSB deals across the EMEA territory. Key achievements: - Consistently hitting over 130% of my target - Multilingual Lead Coverage (FR, ES, EN) - SDR of the quarter winner Q4 2013 - Help Center Demo competition winner - On-boarding and mentoring new starters - Promotion to SMB Sales/Account Manager March 2014
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