Gretchen Sorce

- Lead multi-channel global DTC efforts including full funnel go-to-market strategies, campaign calendars, and lifecycle marketing. - Spearheaded and implemented affiliate program achieving a 73% lower CPA vs. other channels. - Implemented and tracked new metrics and KPIs resulting in a 20% increase in new customer revenue. - Transformed go-to-market process. Led cross-functional teams with that process, enabling them to meet deadlines heading into holiday, after six months of being weeks behind schedule. - Led cross-functional collaboration on a tight timeline to launch a new product resulting in the highest revenue day of the quarter. Hired, managed, and developed five direct reports, plus teams of developers and agency partners.

Instituted Paid Social Marketing, SMS Marketing, and Mobile App. Drove expansion into international markets, resulting in 13% increase in overall revenue. Accomplishments: - Developed and implemented strategy for email and SMS marketing with consistent year over year growth, even during a macro downturn, contributing 35% of overall revenue. - Shaped and executed, on average, 12 events and launches per month on Shopify Plus website, including developing complete multi-channel marketing campaign for each. - Hire, manage, and develop team of two direct reports. - Built Paid Social program from the ground up. Managed 6 figure monthly budget while meeting or exceeding ROAS and CPA targets. Built campaigns and optimized over time against KPIs. Managed strategy, budget, creative, and copy. Facebook/Instagram, Tik Tok, Pinterest - Managed SEM Agency responsible for Paid Search, Display, and YouTube advertising. Consulted on strategy, ensure KPIs are met and budget was managed wisely. - Developed and implemented strategy for email marketing, including campaigns and automated triggered flows. Increased Email revenue 2.3x over two years. Klaviyo, MailChimp - Pitched and implemented SMS marketing program, contributing 30% of overall revenue, outpacing email. Attentive, Yotpo - Managed five international DTC stores and oversaw 24+ major sales and launches per year on Shopify Plus. Developed Email, SMS, and Paid Social strategy for each. Managed implementation of custom web solutions. Shopify Plus, various apps including Recharge - Managed Mobile App, ensuring website parity. Launching all sales and new products within the app, oversaw app push message strategy, managed relationship with App company and their dev team. Plobal Apps

Hands on execution of Digital Marketing strategies via owned, earned, and paid channels. Accomplishments: - Contributed to Digital Marketing strategy and managed implementation across channels. - Shopify Plus website system administration, oversaw website redesign and platform move from Big Commerce.