Gordon Xie
Head of Greater China Marketing, Apple Media Platforms and Services @ Apple
About
- 20 years of solid marketing, commercialization, publishing and general management experience in both retail and digital - Cross-industry practice in leading companies such as The Coca-Cola Company, Samsung Electronics, Blizzard Entertainment and Tencent - An expert of building brand and driving business via identifying opportunity/issue with solutions, strategic planning and implementation of integrated marketing communication, social engagement, and digital innovation.
China
Shanghai
Internet
Integrated Marketing, Trade Marketing, Brand Management, FMCG, Marketing Research, Customer Insight, Marketing Management, Shopper Marketing, Marketing Strategy, Consumer Products, Brand Development, Business Strategy, Management, Market Research, Marketing, Multi-channel Marketing
Experience
Head of Greater China Marketing, Apple Media Platforms and Services
Apple
Shanghai, China
In charge of marketing of App Store, Apple Music, Apple TV/TV+, Apple Podcasts, Arcade, Apple One and iCloud, for Greater China
General Manager, Marketing, Tencent Online Media Group
Tencent
Beijing, China
Responsible for marketing and PR for Tencent News, Sports, Open Content Platform and Advertising Platform; managing a team of 50+
Head of Marketing
Blizzard Entertainment
Shanghai & Singapore
Managed a team of 8 and led brand management oversight for all Blizzard games in China
Head of Brand and IMC
Samsung Electronics
Beijing City, China
Managed 4 teams (20+ people) responsible for corporate marketing and integrated marketing communications for all product lines in Samsung Electronics China, including mobile phone, tablet, laptop, digital camera, consumer electronics, IT products and B2B,
Business Director, The McDonald's Division China
The Coca-Cola Company
Shanghai
A general manager role managing The Coca-Cola Company’s business in McDonald’s China, responsible for revenue, profit, marketing, product innovation and supply chain.
Marketing Director
The Coca-Cola Company
Associate Marketing Director
The Coca-Cola Company
Responsible for brand management of Coca-Cola, including brand vision and marketing strategy development, creative management, integrated marketing communication planning and implementation including thematic campaign, marketing equity activation (Olympic, World Cup, music) and national consumer promotion
Marketing Manager
The Coca-Cola Company
Senior Brand Manager
The Coca-Cola Company
Brand Manager
The Coca-Cola Company
Channel Marketing Manager, East China Region
The Coca-Cola Company
Shanghai City, China
Responsible for channel marketing in East China region
Education
China Europe International Business School (CEIBS)
Business Administration and Management, General
Shanghai Jiao Tong University
Business/Managerial Economics
Gordon Xie's Contact Information
Phone
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