Gopal Chandra Roy
National Sales Manager (MT) @ KESHWALA GROUP
About
I help organisations unlock revenue by strengthening sales execution, distribution strategy and channel performance. Over 10+ years, I’ve worked across Uganda, Kenya and India, building a cross-market perspective on FMCG growth, Modern Trade development and profit-centre ownership. Currently National Sales Manager - Modern Trade at Keshwala Group (Uganda), leading nationwide GTM execution and retail expansion. Increased outlet coverage from 86 to 536 by scaling Hypermarts (32→38), Class A stores (54→61) and BCP (0→437). Strengthened forecasting accuracy through Joint Business Planning (JBP). Previously Regional Sales Manager, delivering SV growth from UGX 743B (2022) to UGX 831B (2024), with accountability across 11 profit centres. Drove distribution expansion , and led a countrywide Diamond Blade launch covering placement strategy, route alignment and execution governance. In Kenya, managed 6,000 outlets across Nairobi and Coastal regions, delivered 8% revenue growth against a 5% benchmark and executed a standalone GTM strategy achieving 100% distribution for a cake launch. In India, managed distributor-led operations delivering INR 2 Cr turnover, ranked among Top 5 Mountain Dew sellers in West Bengal and expanded rural dealer networks. Global exposure across emerging and developing markets has shaped my ability to adapt channel strategies, pricing, portfolio mix and execution models to local consumer behaviour & retail structures. Core strengths: FMCG Sales, Modern Trade, General Trade, Distribution & Route-to-Market Strategy, Key Account Management, JBP, Forecasting & Sales Analytics, Team Leadership. Open to international opportunities. Let’s connect if you’re building growth-focused commercial teams.
Uganda
Kampala
Food & Beverages
Outlet Coverage Control, Availability Planning, Sub-Distributor Coordination, Turnover Delivery, Beverage Category Handling, Secondary Sales Tracking, Outlet Productivity Monitoring, Market Share Support, Stock Flow Monitoring, Channel Execution, Territory Performance Review, Rural Channel Development, Dealer Expansion, SOP Implementation, Contractor Network Handling, Retail Infrastructure Support, Product Offtake Growth, Local Market Penetration, Secondary Demand Support, Dealer Productivity
Experience
National Sales Manager (MT)
KESHWALA GROUP
1. Lead nationwide Modern Trade strategy covering hypermarkets and Class A retail chains 2. Expanded outlet coverage from 86 → 536 across Hypersmart (32→38), Class A (54→61), BCP (0→437) 3. Recruited and deployed 35 Brand Promoters to strengthen visibility and sell-through 4. Standardized territory structuring and store execution guidelines 5. Improved merchandising alignment and retail activation consistency 6. Strengthened coordination between sales, distribution, and merchandising teams
Regional Sales Manager – FMCG Sales & Distribution
KESHWALA GROUP
Uganda
1. Managed regional FMCG operations across Modern Trade and General Trade channels 2. Delivered Sales Value growth from UGX 743B (2022) → UGX 831B (2024) 3. Held accountability for 11 profit centres, strengthening commercial performance 4. Expanded distribution footprint with 85 new active outlets (2024) 5. Led Diamond Blade countrywide launch covering placement and route alignment 6. Improved forecast reliability through structured Joint Business Planning
Market Development Executive
Malbros Africa
Kenya
1. Developed distribution coverage across Nairobi & Coastal regions 2. Managed operations spanning 6,000 outlets 3. Delivered 8% revenue growth against 5% benchmark 4. Executed standalone GTM strategy for cake launch 5. Achieved 100% distribution coverage for new product 6. Mentored sales talent supporting internal career progression
Customer Executive
VARUN BEVERAGES LIMITED
Maynaguri, West Bengal, India
1. Managed distributor-led operations across 3 distributors & 26 sub-distributors 2. Delivered INR 2 Cr annual turnover 3. Supervised frontline team of 7 sales representatives 4. Strengthened retail coverage and brand visibility 5. Ranked among Top 5 Mountain Dew sellers in West Bengal 6. Recognised twice as Pepsi CE of the Month
Sales Executive
Asian Paints
Kolkata, West Bengal, India
1. Strengthened rural and semi-urban dealer network (5 → 8 outlets) 2. Implemented SOP-driven retail execution standards 3. Improved outlet efficiency and brand presence 4. Managed contractor-focused business development 5. Increased product offtake via structured engagement
Pioneer Salesman
Britannia Industries Limited
Siliguri
1. Delivered 14% revenue growth in Darjeeling vs 11% regional average 2. Opened new Siliguri route covering 24 retailers 3. Revitalised local distribution infrastructure 4. Supported relaunch of Good Day Chocochip Biscuit
Management Trainee
Britannia Industries Limited
Kolkata metropolitan area, West Bengal, India
Education
Bengal Institute of Business Studies
Sales, Distribution, and Marketing Operations, General
Michigan State University
Logistics, Materials, and Supply Chain Management
Global Master Certification in Supply Chain Management
Gopal Chandra Roy's Contact Information
Phone
Find Any Email,
Find Any Phone Number
What LeadContact does well
Find anyone's verified emails, phone numbers and decision makers with 98% accuracy.
Find Emails
Access verified, up-to-date emails — instantly.
120M+ emails found for users
Find Phone Numbers
Cross-validated phone data from multiple top sources.
60M+ phones delivered
Find Decision Makers
Quickly find decision-makers by job title — in any company.
270M+ DMs identified
More Accurate. Less Cost.
Find contact in 1 tool with 98% accuracy rate
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.