giulio forlani

As Area Manager I had the duty to control and manage the business relationship between the final customer and sales representatives. I started getting the basis of the upholstery industry and getting acquainted with the product, then after the first months I entered the real business developing sales skills and different competences related to the specific industry. I had several trips in Italy and Europe, visiting customers (furniture shops, hotels, restaurants, bars, etc.) selected through a revenue analysis and pre-established criteria.

Part of the Consulting Division, I was involved in projects aimed to improve the energy's business management in Multi Utilities Companies, with a specific focus on the gas industry. Travelling across Italy, I got in touch with several companies profiles as well as people covering different positions within the business hierarchy.

Over the years I have been working with foreigner tour operators selling Italy and Europe as preferred destinations. I often travel to visit customers in Canada, Balcans Area (Bosnia Herzegovina, Bulgaria, Croatia, Serbia&Montenegro, Slovenia), Mexico, Scandinavia, Spain, South America, UK, USA. You can't sell without having a specific knowledge of the product, that's why I have been dealing with hotel's contract negotiation in different areas, among which Austria, Hungary, Friuli Venezia Giulia and Veneto

I started learning the basis of Business for then getting more detailed knowledges in the Marketing Strategies, always oriented to its application in the real life. I attended internships at the end of each academic year in oder to get acquainted with the real busines world. Since the beginning I studied with high intensity two very important foreign languages, English and Spanish, in which nowadays I'm fluent. During the third academic year I spent 4 months working in Spain and 6 months attending a Spring Semester at SFSU, San Francisco, CA. My final dissertation's theme was related to Marketing and Sales Strategies.