Girish G.

Lead a 15-member cross-functional Inside Sales & Campaigns team, driving user acquisition, revenue growth, and campaign scalability for a leading crowdfunding and SaaS-based social impact platform. Oversee 1,700+ monthly fundraising campaigns, generating ₹12+ Cr in monthly gross donation value through inbound, digital, and omni-channel sales strategies. Accelerated revenue growth by onboarding HNIs, CSR partners, and Benevity-linked donors, enhancing large-ticket contributions and recurring funding streams. Develop and execute data-driven GTM strategies to improve conversion rates, ROI, and reduce CAC, boosting both donor and campaign lifetime value. Collaborate cross-functionally with Product, Marketing, Trust & Compliance, and Content teams to ensure seamless campaign onboarding, operational alignment, and impactful storytelling. Built a data-literate, high-performing sales culture by training teams on CRM tools, analytics dashboards, and automation platforms, driving sharper funnel insights and forecasting accuracy.

Led the development and management of crowdfunding campaigns for high-value clients across corporate and government sectors, implementing effective strategies to achieve fundraising goals. Designed and executed effective campaign strategies to achieve fundraising goals. Efficiently addressed and resolved issues with clients, campaign organizers, and vendors, building and maintaining strong relationships to ensure high-quality service delivery. Consistently achieved month-on-month closure of tipping numbers, significantly boosting revenue through innovative tipping initiatives and strategic sales techniques. Utilized data-driven insights and customer feedback to refine tipping strategies, ensuring continuous growth and optimization of revenue streams. Collaborated with various stakeholders, including donors and partners, to build and maintain strong relationships, enhancing campaign support and engagement. Worked closely with the regional field team, digital marketing team, and department heads to drive revenue growth and develop partnerships and smooth working with team members. Facilitated coordination between departments, obtained necessary approvals, and collaborated with stakeholders to achieve shared objectives. Maintained a strong focus on objectives and employed data-driven decision-making to drive success. Leveraged data analysis to identify trends, measure effectiveness, and guide future campaign strategies. Tracked and evaluated key performance indicators (KPIs) to assess campaign success and implemented necessary adjustments.

Helped more than 30,000 people raise over INR 500 crores in donations. for medical emergencies and other causes. Worked with prominent people, like Kunal Kamra, Yogita Bhayana, and Mahinur Khatun. Built relations with CSR groups like McKinsey, Kantar, Netomi, Ease My Trip, Worked with alumni groups from IIT/IIM, SPJain, and BITS Pilani alongside global HNI donors. Collaborated with organisations like United Way Bengaluru, Blind Relief Association, Project Smile, and Teach For India. Handled escalations and resolved grievances. Actively participated in offline marketing events like 'Clownselling' with leading hospitals in the city like Narayana Hrudayalaya and Aster.

Creating a cost effective offline sales channel which will help in broader outreach for the brand, bringing in qualified leads straight from medical centers and a low investment model. An increased ability to serve prospective CO’s, users and Donors and responding to the needs of the community (e.g., increased services, expanded area of operation, shorter wait times)

Responsibility of driving the activation numbers for the team on a daily and monthly basis and all associated activities related to activation including training, feedback and coaching as well.

Consistently made sales worth 50 lakhs/month for over 6 months. Managed major clients like Mahindra & Mahindra, Ather, Atos and Tata.  Acquired and retained traders and OEMs in the auto and telecom industries. Excelled at cross-selling, re-activating lapsed accounts, and bringing repeat business with strong customer service and relations. Used CRM tools like salesforce to update and report client activity.

Generated sales from inbound complaints. Learned to convert customer support into client relations for the brand. Provided customized solutions to small and mid-sized businesses. Developed skills such as upselling and cross-selling. Strategic initiatives to grow and retain the revenue stream of assigned complex accounts.

Worked as SPOC for existing and potential clients in assigned territories.  Generated sales and reported directly to the regional manager.  Maintained thorough knowledge of competitive brands and industry trends.

Worked with different market vendors to analyze working on the group’ s marketing and financial activities solutions. Identifying target markets and franchisees to set up cofo units. Coming up with creative ideas for marketing campaigns that communicate benefits to the consumers, Health centers. Providing information to help plan campaigns and manage budgets, making sure that campaigns meet their deadlines and run on budget.