Giovanna Cerveira

Currently leading creative strategy across integrated campaigns for lifestyle and culture-driven brands. In this role, I coordinate strategic deliverables, guide the creative vision, and oversee a growing team to ensure high-quality execution. - Shaping culturally resonant narratives through audience insights and trend intelligence. - Mentoring junior strategists and fostering collaborative, efficient workflows. - Acting as a strategic point of contact for key projects, ensuring alignment, innovation & collaboration cross-teams.

- Creative strategy and research for major lifestyle brands. - Transformed audience insights and trend analysis into culturally relevant campaigns. - Campaign development from strategy to execution, ensuring alignment across internal and external teams. - Managing and supporting cross-functional collaboration to optimize creative processes.

- Led marketing strategies for global music platform launches and campaigns. - Developed positioning strategies to elevate brand perception and user engagement. - Managed campaign execution in partnership with internal teams and external agencies. - Focused on aligning music, culture, and product storytelling across regions.

- Managed content and live streaming strategies to drive audience engagement. - Created culturally relevant content initiatives across platforms. - Coordinated cross-functional teams to ensure smooth campaign execution. - Focused on audience growth through innovative and localized content marketing.

- Developed go-to-market strategies for LATAM brand and product launches. - Created customer lifecycle plans to drive user acquisition and retention. - Adapted global campaigns to local markets with cultural relevance. - Data analysis reports of platform performance

- Supported the LATAM team on engagement and retention marketing, driving multi-channel strategies (O&O & Merchandising). - Led A/B testing, survey execution, and deep dives to optimize audience engagement touchpoints. - Assisted in awareness campaigns, collaborating with agencies on creative concepts, content production, and campaign performance analysis. - Contributed to product launch initiatives across LATAM, supporting go-to-market communication, content curation, and post-launch reporting.

- Acted as a connector between corporations and startups, supporting open innovation and partnership projects. - Coordinated end-to-end innovation events managing logistics, speaker content, and networking opportunities. - Facilitated stakeholder engagement, ensuring seamless collaboration between startups and key market players.

- Supported the creative team in developing copy for digital campaigns, brand manifestos, and support materials for clients including SKR, Maguary, Daycoval Bank & Penalty. - Managed social media planning and content creation developing image concepts, captions, and campaign narratives. - Collaborated in brainstorming sessions and campaign conceptualization, ensuring brand storytelling alignment across platforms.