Gina Vo
Sr. Social Strategist @ ILIA Beauty
About
✨ Award-winning social strategist with 10+ years experience bridging content, culture, and commerce 📊 Began my career in digital marketing analytics, shaping my skills for pattern recognition and attention triggers 🗓️ Led editorial strategy across always-on, seasonal, tentpole, and reactive moments 📚 Built community playbooks to successfully acquire Gen Z + multicultural audiences 🤝 Activated 400+ creator and influencer programs, scaling with lightweight, platform-native production 👾 Launched emerging platform strategies such as TikTok, Twitch, Metaverse, Fortnite and shoppable livestreams 💡 Unlocked new revenue streams through retail media integrations 💰 Drove $13M+ in sales and 2.1B organic impressions 💫 My approach: Post with 𝙥𝙪𝙧𝙥𝙤𝙨𝙚. There’s always a way in and a subcommunity to join. Uncover cultural truths, deliver with distinction. Content that cuts through is hook-stacked, value-packed and human at its core.
United States
Los Angeles
Retail
Social Media Marketing, Marketing, Social Media, Integrated Marketing, Market Research, Management, Sales, Customer Service, Interactive Marketing, Advertising, Facebook, PowerPoint, Merchandising, Website Design, Leadership, SEO, Public Speaking, Marketing Communications, Strategy, SEM
Experience
Sr. Social Strategist
ILIA Beauty
Los Angeles, California, United States
Sr. Social Innovation Lead
Target
Los Angeles, California, United States
◦ Affiliate ◦ Social Commerce ◦ Twitch Streaming ◦ Retail Media Integrations & Licensing ◦ AI Integrations
Sr. Social Strategist, Emerging Platforms
Target
Los Angeles, California, United States
◦ TikTok, Metaverse, Fortnite ◦ Target Beauty & Ulta Beauty ◦ Gen Z Audience Strategy ◦ Shoppable Livestreams
Social Strategist, Content
Target
Greater Minneapolis-St. Paul Area
◦ Target Beauty ◦ Black History Month & Black Beyond Measure ◦ Corporate Responsibility ◦ Halloween ◦ Valentine's Day ◦ Swim ◦ Pride
Sr. Social Strategist
The Social Lights
Greater Minneapolis-St. Paul Area
◦ Aveda Global ◦ Aveda Institutes ◦ Netflix ◦ Manitoba Harvest ◦ Soundset Music Festival 2017 ◦ Eyebobs Eyewear ◦ Kowalski's Markets ◦ Nature's Way ◦ Alive! Vitamins ◦ Children's Hospital Minnesota ◦ University of St. Thomas
Social Strategist
space150
Greater Minneapolis-St. Paul Area
◦ Edwards Desserts ◦ Red Baron ◦ Freschetta
Digital Marketing Manager
Style-Architects, LLC
Greater Minneapolis-St. Paul Area
Digital Marketing Analyst
Style-Architects, LLC
Greater Minneapolis-St. Paul Area
Consumer Data and Insights Intern
Ovative Group
Greater Minneapolis-St. Paul Area
Merchandise Planning Business Analyst Intern
Target
Greater Minneapolis-St. Paul Area
Education
University of St. Thomas
Marketing Management
Massachusetts Institute of Technology
Gina Vo's Contact Information
Phone
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