Gina Vo

Gina Vo

Sr. Social Strategist @ ILIA Beauty

About

✨ Award-winning social strategist with 10+ years experience bridging content, culture, and commerce 📊 Began my career in digital marketing analytics, shaping my skills for pattern recognition and attention triggers 🗓️ Led editorial strategy across always-on, seasonal, tentpole, and reactive moments 📚 Built community playbooks to successfully acquire Gen Z + multicultural audiences 🤝 Activated 400+ creator and influencer programs, scaling with lightweight, platform-native production 👾 Launched emerging platform strategies such as TikTok, Twitch, Metaverse, Fortnite and shoppable livestreams 💡 Unlocked new revenue streams through retail media integrations 💰 Drove $13M+ in sales and 2.1B organic impressions 💫 My approach: Post with 𝙥𝙪𝙧𝙥𝙤𝙨𝙚. There’s always a way in and a subcommunity to join. Uncover cultural truths, deliver with distinction. Content that cuts through is hook-stacked, value-packed and human at its core.

Country

United States

City

Los Angeles

Industry

Retail

Skill

Social Media Marketing, Marketing, Social Media, Integrated Marketing, Market Research, Management, Sales, Customer Service, Interactive Marketing, Advertising, Facebook, PowerPoint, Merchandising, Website Design, Leadership, SEO, Public Speaking, Marketing Communications, Strategy, SEM

Experience

ILIA Beauty

Sr. Social Strategist

ILIA Beauty

LinkedIn
2025-11 - Present · 10 mos

Los Angeles, California, United States

Target

Sr. Social Innovation Lead

Target

LinkedIn
2024-8 - 2025-10 · 1 yr 3 mos

Los Angeles, California, United States

◦ Affiliate ◦ Social Commerce ◦ Twitch Streaming ◦ Retail Media Integrations & Licensing ◦ AI Integrations

Target

Sr. Social Strategist, Emerging Platforms

Target

LinkedIn
2021-3 - 2024-8 · 3 yrs 6 mos

Los Angeles, California, United States

◦ TikTok, Metaverse, Fortnite ◦ Target Beauty & Ulta Beauty ◦ Gen Z Audience Strategy ◦ Shoppable Livestreams

Target

Social Strategist, Content

Target

LinkedIn
2018-9 - 2021-2 · 2 yrs 6 mos

Greater Minneapolis-St. Paul Area

◦ Target Beauty ◦ Black History Month & Black Beyond Measure ◦ Corporate Responsibility ◦ Halloween ◦ Valentine's Day ◦ Swim ◦ Pride

The Social Lights

Sr. Social Strategist

The Social Lights

LinkedIn
2016-6 - 2018-8 · 2 yrs 3 mos

Greater Minneapolis-St. Paul Area

◦ Aveda Global ◦ Aveda Institutes ◦ Netflix ◦ Manitoba Harvest ◦ Soundset Music Festival 2017 ◦ Eyebobs Eyewear ◦ Kowalski's Markets ◦ Nature's Way ◦ Alive! Vitamins ◦ Children's Hospital Minnesota ◦ University of St. Thomas

space150

Social Strategist

space150

LinkedIn
2015-11 - 2016-6 · 8 mos

Greater Minneapolis-St. Paul Area

◦ Edwards Desserts ◦ Red Baron ◦ Freschetta

Style-Architects, LLC

Digital Marketing Manager

Style-Architects, LLC

LinkedIn
2014-9 - 2015-11 · 1 yr 3 mos

Greater Minneapolis-St. Paul Area

Style-Architects, LLC

Digital Marketing Analyst

Style-Architects, LLC

LinkedIn
2014-6 - 2014-9 · 4 mos

Greater Minneapolis-St. Paul Area

Ovative Group

Consumer Data and Insights Intern

Ovative Group

LinkedIn
2014-1 - 2014-6 · 6 mos

Greater Minneapolis-St. Paul Area

Target

Merchandise Planning Business Analyst Intern

Target

LinkedIn
2013-6 - 2013-11 · 6 mos

Greater Minneapolis-St. Paul Area

Education

University of St. Thomas

University of St. Thomas

LinkedIn

Marketing Management

Massachusetts Institute of Technology

Massachusetts Institute of Technology

LinkedIn

Gina Vo's Contact Information

Email

******@***.com

Phone

(**) *** ****

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