Gillian Palmer

• Development of marketing strategy, collateral, and materials supporting the different business segments of the Port such as leasing, cargo, cruise, and venues through graphic design, advertising, materials for events, promotional videos, and photography. • Responsible for managing advertising programs and relationships with third party agencies. • Management of Port events such as the multi-day annual conference, Port Days, and other stakeholder events. • Coordination of large-scale marketing and branding projects. • Responsible for data insights and visualization through Power BI. • Provide project management support and tools to internal employees.

• Coordination with advertising agencies and many third party groups to implement digital projects to support the Royale and Scotties brands including a new social listening tool and product reviews. • Responsible for managing the call centre which handles all Irving made tissue product inquiries, ensuring they uphold the Irving values and commitment to consumers. • Development of reports pertaining to Inmar coupon tracking, Nielsen data, complaints & inquiries from all channels, and media insights linked to Royale, Scotties, and category competitors. • Coordination of various marketing initiatives such as the Royale float in the annual Moncton Christmas parade, updating the Royale sign at the plant, and various other ad hoc responsibilities.

- Developed a strategic marketing campaign to specifically showcase New Brunswick’s provincial parks through an inspiring video series, to increase overall revenue in the tourism sector. - Gathered and created original story content for use in digital media campaigns across official Tourism New Brunswick Channels - Worked closely with local operators to successfully showcase the province’s value to tourists. - Retained as a key contributor to the social media team as a part-time intern through the school year

- Wrote high-level, technical documentation for current and future product releases. - Designed, developed and maintained official IBM product manuals and online documentation for QRadar SIEM. - Collaborated openly and effectively with other writers, developers, architects and product management in an agile workflow. - Developed a resource manual for future co-op students to facilitate on-boarding. - Attained a passion for cognitive technology and innovation within the workplace and how it affects customer/user experience.

- Represented the cross-border trade and business development interests of Canadian organizations in China on a 3-week mission to four key cities in Southern China. - Developed effective communication and marketing strategy skills relevant to business development, trade and export by raising funds from senior leadership of companies across New Brunswick. - Attained market intelligence by meeting with Chinese business leaders that were in the interests of my sponsors. - Enriched my knowledge of the Chinese culture and business practices.

▪ Assisted customers with motor vehicle transactions, vital statistics paperwork, property tax payments and more ▪ Operated the photo ID station which included using a variety of machines ▪ Organized paperwork efficiently ▪ Maintained the value of records by ensuring reports were complete and data was correct