Gilberto René Luna Acosta
Sales Account Specialist @ MEDU Protection
About
I am a strategic growth leader positioned at the intersection of high-end science and commercial execution. My career is built on a unique dual foundation: 8 years of advanced molecular research (MSc & Doctoral level) and over 12 years of international business leadership across the IVD, Life Sciences, and Healthcare sectors. I specialize in transforming complex biotechnological value propositions into scalable market strategies. My track record includes leading regional expansions for global giants such as bioMérieux, Seegene, Mindray, and SFRI, where I consistently delivered double-digit growth and optimized distribution networks across LATAM.
Mexico
Mexico City Metropolitan Area
Biotechnology
Achieve Global, Biotechnology, Liquid Handling, Managing Accounts (Accounting), Blood Bank, Chemical Biology, Communication, Long-Term Business Relationships, Cell Biology, Presentation Skills, Western Blotting, Bioprocess, ECMAScript, Defining Product Requirements, Academic Journals, Immunofluorescence, Product Specialists, Real-Time Polymerase Chain Reaction (qPCR), Molecular & Cellular Biology, Business Administration
Experience

Sales Account Specialist
I am responsible for developing and managing business relationships in Mexico for the distribution of innovative reusable protective products designed to prevent cross-contamination in the hospital and industrial sectors. I successfully closed an agreement with a key distributor in my first month and am currently in advanced negotiations with two additional distributors. My focus includes identifying new business opportunities, implementing an effective distribution strategy, and strengthening long-term relationships with clients and business partners.

Sales Account México
México
I am responsible for developing and managing business relationships in Mexico for the distribution of innovative reusable protective products designed to prevent cross-contamination in the hospital and industrial sectors. I successfully closed an agreement with a key distributor in my first month and am currently in advanced negotiations with two additional distributors. My focus includes identifying new business opportunities, implementing an effective distribution strategy, and strengthening long-term relationships with clients and business partners.

Scientific Consultant
México
Market Consultant for Companies like Apelo Consulting, L.E.K. Consulting, SFRI S.A.S., Research Institute Planning as one project for International Saving Funds, assistance and counseling for health and research professionals for privates and public laboratories and institutes.

Scientific Advisor
Market Consultant for Companies like Apelo Consulting, L.E.K. Consulting, SFRI S.A.S., Research Institute Planning as one project for International Saving Funds, assistance and counseling for health and research professionals for privates and public laboratories and institutes.

Sales Supervisor IVD Private Market
CDMX
Responsable of the entire IVD Private Market Hematology, Chemistry and Immunology of Mindray Medical Mexico. Main achievements: • I Reduced in 45% instruments stock on the last Q of 2018 • 3 of 4 master dealers Achieve their target in 2018 and the other I negotiated and consolidated order for the GAP of 2018 and the 2019 Q1 target. • I Duplicate the number of master dealers with purchase commitment signed for 2019 ,from 4 master dealers in 2018 to 8 in 2019, increasing Mindray coverage of Mexican territory from 30% to 62%. • My completion rate at may, 46% of 2019 sales target, payment in advanced.

Account Sales Manager
México
Main Achievements: • I closed 2016 25% over the goal • I trained distributors in pipettors use and sales key points, establishment of “Curie project Pipettors handling” increasing the pipettors sales 37% • I closed 1.7 MDP deal with IMSS in Pipettors achieved by training the end users • I trained sales force of all Corning distributors on commercial strategy and unique sales proposal (USP) in molecular biology, cell culture, liquid handling and glass products. Duties and Responsibilities: Management of Key Accounts in Center/South of Mexico and central America, train distributors and end users, forecast and track key account metrics, prepare reports on account status, identify and grow opportunities within territory, negotiate contracts and assist with challenging client requests or issue escalations as needed, solved customer problems.

Account Manager
Achievements: I exceeded the 2016 goal by 25%. I trained distributors on the use of pipettors and sales key points, and established the 'Curie project Pipettors handling,' which increased pipettor sales by 37%. I closed a deal worth 1.7 MDP with IMSS in pipettors, which was achieved by training the end users. I trained the sales force of all Corning distributors on the commercial strategy and unique sales proposal (USP) for molecular biology, cell culture, liquid handling, and glass products.

Application Specialist/Product Specialist Molecular Biology &Immunology
Main Achievements: • Reduce 45% re-training with only 1 effective visit for train the customer. • Training about 1500 end users during 2015 on healthcare system (public and private) and food industry. • I identified and help to close 5 new business opportunities to change competitors technology to bioMérieux immunology and molecular biology technology. Duties and Responsibilities: Provide theorical and practical counselling about molecular biology and immunology products. Promotion of our plataforms in medical congress, hospitals, medical and biochemical meetings Promotion of Biomarkers kits (Procalcitonin, ProBNP, Troponin) and PCR kits (Sepsis, Respiratory and Gastrointestinal panels). Speechs: Procalcitonin early sepsis diagnosis, Thyroid profile importance and use in clinical laboratory. Post-sale support, trainings, business opportunities identification.

Product Specialist
Achievements: Reduced re-training by 45% by conducting only one effective customer visit for training. Trained about 1500 end users on healthcare systems (public and private) and the food industry in 2015. Identified and helped to close five new business opportunities to replace competitors' technology with bioMérieux immunology and molecular biology technology.

Product Specialist
México
Product Specialist/Application Specialist for SEEGENE Molecular DiagnosticTechnology at Quimica Valaner. Main Achievements: • I prepared and gived a Workshop for 40 chemistries “Molecular Diagnosis of Sexually Transmitted Infectious Agents by Real-Time PCR” at the Autonomous University of Zacatecas, July 2th-4th 2014. • I Changed current used HPV technology to our Real Time PCR technology in 6 private laboratories and 1 public hospital. Duties and Responsibilities: Work with business units Korea and Mexico in developing business plans to achieve company revenue goals, forecast etc. Provide post sales service and training and DEMO to the users in Real time PCR technology. Prepare presentations for client meetings, medical and scientific conferences, community gatherings and business meetings.

Product Specialist
Valaner Chemistry – SEEGENE Molecular Division
Achievements: I prepared and conducted a workshop on 'Molecular Diagnosis of Sexually Transmitted Infectious Agents by Real-Time PCR' for 40 chemists at the Universidad Autónoma de Zacatecas (Autonomous University of Zacatecas) on July 2nd-4th, 2014. I replaced the current HPV technology with our real-time PCR technology in six private laboratories and one public hospital.
Education
Gilberto René Luna Acosta's Contact Information
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