Oleksandr Gezei

Strategic Focus: Leading the P&L, operational strategy, and market expansion for the CEE region. Business Growth: Spearheading the strategic development of the brand across Poland and Slovakia, resulting in consistent month-over-month revenue growth. Operational Excellence: Overseeing all business functions including Finance, Sales, Marketing, and Logistics. Successfully optimized supply chain processes to reduce lead times and improve stock turnover. Market Expansion: Defining and executing the market entry and penetration strategies for new product lines, directly impacting the company's market share in the professional beauty sector. Leadership: Built and currently leading a cross-functional team, fostering a culture of high performance and strategic alignment with the Board's vision. Stakeholder Management: Managing key relationships with B2B partners, distributors, and governmental bodies to ensure compliance and smooth business operations.

Core Responsibility: drove digital transformation and B2B sales structures prior to promotion to General Manager. E-commerce Strategy: Managed and optimized sales across key digital platforms (Official Store, Allegro), significantly increasing online visibility and conversion rates. Partner Acquisition: Successfully negotiated and closed contracts with key accounts across Poland and CEE, expanding the distribution network. Sales Enablement: Developed and facilitated product training and sales workshops, equipping partners with the tools needed to maximize sell-through.

Managed sales operations and strategy for Poland and Ukraine markets, navigating complex geopolitical challenges while maintaining business continuity. Resilient Growth: Successfully managed the UA market during a turbulent period, ensuring sales continuity and partner retention. Strategy Execution: Implemented tailored sales strategies for diverse markets (PL & UA), consistently identifying new customer segments and revenue streams. Market Intelligence: Conducted in-depth market analysis to uncover growth opportunities, directly influencing regional sales and marketing tactics.

Project Leadership: Played a key role in the "sloggi HUB" project (2019-2021), enhancing brand positioning and distribution efficiency.

Managed relationships with top-tier e-commerce clients in CEE (Ukraine, Russia), delivering advanced retargeting strategies. Analyzed complex data sets to optimize campaign performance, consistently providing actionable insights that improved client ROI. Collaborated directly with the CEE Director to refine regional sales processes and retention strategies.

Advanced to a senior role responsible for high-value B2B client acquisition and retention during a critical period of market transformation. Managed complex negotiations for integrated telecommunication solutions (Telephony, Internet, IP). Strategic Acquisition: Identified and secured key corporate accounts in target industries, significantly expanding the company’s B2B footprint. Revenue Growth: Consistently exceeded sales targets by upselling value-added services to the existing client base (cross-selling). Contract Negotiation: Led high-stakes negotiations with C-level decision-makers, ensuring long-term contracts and minimizing churn. Process Optimization: Streamlined the proposal development process, reducing the time-to-close for complex B2B deals.

Focused on aggressive market penetration within the Small and Medium Enterprise (SME) sector. New Business Development: Executed a proactive "hunter" strategy, generating a robust pipeline of SME leads through cold calling and networking. Solution Selling: Successfully transitioned clients from legacy systems to modern internet and telephony packages, increasing average revenue per user (ARPU). Market Analysis: Conducted competitor analysis to tailor commercial proposals, resulting in a higher win rate against major market players.

Key contributor to the regional sales branch, responsible for end-to-end sales processes for corporate clients and public sector entities. Tender Management: Managed the preparation of complex tender documentation for government and large corporate contracts, ensuring 100% compliance. Client Coordination: Acted as the primary liaison for operational support, coordinating connection and maintenance services for regional business customers. Portfolio Management: Successfully managed pricing quotations and service agreements for a diverse portfolio of fixed-line and mobile subscribers.

Customer Education: Educated early adopters on the benefits of 3G mobile data services, effectively driving sales of new technology products. Problem Solving: Handled complex customer inquiries and claims, ensuring high levels of customer satisfaction and brand loyalty. Systems Proficiency: Mastered internal billing and financial systems to support accurate reporting and service activation. Team Support: Assisted in the onboarding and adaptation of new employees, demonstrating early leadership potential.