Gerri Johnson

I lead product analytics and strategic planning teams for the Retail Bank

Led a team of Data Science Managers and Data Scientists responsible for driving the growth of Meta's enterprise grade content and collaboration product portfolio.

Led a team of Data Science Managers and Data Scientists responsible for the success of Instagram's supply side shopping experiences. 0 to 1 project focused on building commerce products for creators, merchants, and consumers. Key objectives were to grow active sellers, improve in app distribution, and drive monetization.

Managed a team of Data Scientists tasked with improving the driver experience including features in the core driver app, supply management, innovating in driver pay, and optimizing driver earnings. Engaged executive leadership on planning, strategy, and key initiatives by defining key metrics, experimentation, and product analysis.

Led a team of analysis responsible for measuring the performance of the video business both transactional and streaming products. Led content analytics, partnership analytics, and product analytics for Apple’s video streaming service.

Responsible for measuring the performance of Apple News (display) and Search Ads (paid search) products. Led a team of analysts that delivered insights into customer behavior, platform competitiveness, and advertiser retention. Led the development of Tableau dashboards that drove transparency into business performance.

Head of Insights & Analytics. Partnered closely with stakeholders company wide to gather requirements and turn data into into insights and actions. Responsible for defining KPIs, dashboards, and providing impact analysis on strategic initiatives and key product features. Tasked with taking a high level view of our reporting products and road map. Designed cohort analysis to identify trends in customer acquisition, retention, and engagement. Advised on go to market strategies for programmed content and new feature development.

Developed strategic analysis that led to the approval of the all-you-can-eat pricing model, developed subsequent financial model. Worked with hardware and strategic partners to expand Next Issue’s brand awareness and hardware footprint.

Worked with a management consulting firm specializing in organizational transformation and strategy execution. Worked with digital media client to define strategy and size international market for digital music opportunity.