georgeann doyna

Worked with management across business lines to create business development support materials including brochures, PowerPoint presentations, fact sheets, proposals, press releases, and trade show displays. Managed company’s participation in trade shows and supported RFP responses as necessary. Sampling of Accomplishments & Specific Projects  Developed joint venture brochure for the City of Atlanta to secure $10-$20 million annually in work.  Redesigned company trade show display to position organization as a leader in the nuclear engineering space.

Marketed services to buyers/sellers to assist them with purchasing and/or selling their property. Drove profitability by managing all aspects of business including strategic planning, budgeting, marketing, and administration. Sampling of Accomplishments & Specific Projects  Closed $1.6 million in first year of business (more than 70 percent of agents quit within the first year).  Generated first-year revenue with $2,500 budget; built referral-based business in less than two years.

* Worked with vice president of marketing and executive team to manage all facets of company’s marketing program and provide effective tools and resources to the sales force to position the organization as the industry leader in asset and supply chain management. * Worked with executive team to create and implement branding strategy that included development of company name, logo, letterhead, graphic standards guide, message platform, advertising campaign, product/service brochures, and website redesign. * Managed company’s advertising budget, monitoring expenditures with agency of record and negotiating ad placement rates with trade publications. * Created content and directed development for multimedia presentations highlighting company capabilities. * Managed company’s trade show program. * Responsible for general supervision of marketing assistant.

* Responsibilities included: * Writing grant proposals and donor appeal letters. * Creating content and conducting interviews for stories for quarterly newsletters. * Researching new grant opportunities. * Assisting in the coordination of fund-raising events to subsidize various youth programs at CBR.

Responsible for business development strategy for client acquisition and retention for cross-border work from US to Canada including: competitive market analysis, target client/market entry identification, relationship management, collateral development, metrics establishment, and implementation of tracking mechanisms to evaluate program effectiveness and retool the plan to increase success. Sampling of Accomplishments & Specific Projects  Brought disjointed marketing materials for 18 practice groups under a brand-compliant, client-centric umbrella to maximize cross-selling opportunities and establish brand integrity in US market.  Established more than 150 new US business/organization contacts, resulting in 80 referrals for work.  Implemented business development approaches that contributed to revenue growth associated with the US initiative growing from $27 million in inaugural year to over $40 million annually in 2010.

Charged with creating awareness of The IIA and the internal auditing profession by pitching stories to the media/coordinating interviews with IIA leaders; developing image kits, brochures, press releases, elevator speeches and newsletters; creating communication plans to promote IIA initiatives; cultivating relationships with key corporations/sister organizations; and providing mentoring, direction, and training to department assistant. Sampling of Accomplishments & Specific Projects  Organized NYC media tour for IIA president and director of communications (Bloomberg News, BusinessWeek, Financial Times, Money Magazine, and Reuters America), resulting in internal auditing being included as one of the fastest growing professions in Money Magazine’s February 2005 issue.  Organized Washington, D.C. tour (U.S. News & World Report, Dow Jones Newswire, and Reuters America), resulting in Dow Jones Newswire requesting IIA president to contribute to a four-part series on corporate governance in America.

* Well Said, LLC offers creative concepting and copywriting services to support B2B marketing communications for clients in a range of industries. Areas of focus include: * Corporate Brochures * Annual Reports * Organizational Newsletters * Print Advertising * Flyers and Fact Sheets * Web Content * Social Media Posts * Press Releases * Speeches