Gemma Gray

Examining the intersectionality of autistic women, burnout and (peri)menopause in the context of work.

Churchill Fellowship awarded to travel to Canada & The United States researching ‘innovative social and employment opportunities for autistic women’.

A jargon-free strategic marketing consultant providing concise, customer-focussed solutions for your marketing, communication and engagement needs. Whether you require a strategic review, need some objective problem-solving or you're looking to future-proofing your marketing, I will work with you to understand your unique objectives and deliver a tailored, strategic plan to suit your business, budget and objectives. From initial research to strategic proposals I offer bespoke project management to guide you and your teams through the process and when needed connect you with skilled suppliers including designers, photographers, film makers, copywriters and creatives. Core Skills: Strategic Marketing & Campaign Planning Complete Project Management Brand Development & Tone of Voice Relationship Marketing Digital Strategy Proactive & Reactive PR Market Trend Analysis Staff Development & Evaluation Areas of Experience: Independent Education, Renewables, Tourism, Luxury/Iconic Brands, Charities.

Director of Marketing & Admissions at Fettes College and Fettes Prep Edinburgh, responsible for the worldwide marketing and promotion of one of the UK's leading co-ed boarding schools. Additional responsibility for Admissions focussing on strategic objectives, admissions process and championing a customer-focussed approach. Role included implementation and evaluation of: Strategic Marketing & Campaign Planning Complete Project Management Brand Development & Tone of Voice Relationship Marketing Digital Strategy Proactive & Reactive PR Market Trend Analysis ROI, Conversion & Evaluation Running two departments also required team development, mentoring and championing a strategic, customer-focussed approach.

Responsibility for all national and international marketing & PR for Fettes College and Fettes Prep School, Edinburgh. Responsibilities included: Strategic planning of UK and International marketing campaigns Proactive & Re-active PR Brand development including tone of voice and visual identity Relationship management with design, film and photographic suppliers Market research and customer-focussed campaign planning Financial management and planning Member of the Fettes College Senior Management Team.

Returning to Scotland, I joined 1576 as an Account Director for clients including VisitScotland, National Trust for Scotland, Scottish Media Group, National Museums of Scotland and Gleneagles - strong, Scottish brands with excellent strategic focus and objectives. As Account Director I was responsible for all aspects of client services including full involvement in strategic planning, the creative briefing process, financial management and practical project managements of all advertising campaigns for TV, press, radio, outdoor and ambient. Collaboration with colleagues in a variety of roles including planning, creative teams, traffic and production was key.

Account management for international FMCG and pharmaceutical clients including Yamanouchi Pharma. Here I developed strategic branding skills due to managing projects from initial concept to product launch through brand building to strategic communications with specialist audiences. Mentorship especially regarding brand planning and client team-building benefited my strategic and client-focussed approach to marketing and advertising.

I joined Saatchi & Saatchi after gaining a place on their highly coveted graduate recruitment scheme as a account executive. Working on a variety of FMCG clients including Johnson & Johnson, Merial and Danone, I gained a thorough grounding in client services and core advertising principles. A key element of the role was collaborating with account teams, creative teams, planners, media buyers and production departments. Key transferable skills: Advertising strategy, client management, creative thinking, project management and cross-team collaboration.

Specialisation in American History as well as Art History elections in Rembrandt and Velasquez.