Gabriel Barboza

Atividades: Atualmente exerço funções como Diretor de Arte na SUNO United Creators, atuando na concepção e execução de ideias, soluções criativas para as marcas Vivo e Samsung Store. Sou responsável pela criação e desenvolvimento de Key Visuals, além do direcionamento, desdobramento de peças para canais digitais, incluindo social, CRM, mídia programática entre outros segmentos que exigem o design e direção de arte para execução criativa. Trabalho de forma integrada com outros profissionais criativos e multidisciplinares para garantir consistência de marca, eficiência e otimização contínua de resultados, contribuindo para a evolução dos modelos de comunicação das marcas atendidas. Utilizando as principais ferramentas do mercado como Adobe Creative Cloud e Figma.

I work as an Art Director at OLIVER, leading the development of creative campaigns for prominent clients such as Serasa, Danone, Ancar Ivanhoe, and Betânia Lácteos. My core responsibility is to translate strategic briefs into visually engaging solutions, combining brand building with performance-driven design. As part of the creative team, I am responsible for concept development, the creation of Key Visuals, and the design of both static and video-based assets across a variety of channels and platforms — with a strong focus on social media, CRM, programmatic advertising, and performance campaigns. I also contribute to the development of video case studies, showcasing the impact and results of our creative work. I play an active role in branding and strategic design, producing layouts and visual systems aligned with each brand’s identity and tailored to different stages of the customer journey — from institutional and relationship campaigns to conversion-focused activations. On the technical side, I work with industry-standard software, including Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects), and I use Figma in collaborative projects requiring a high level of creative direction. This experience has strengthened my ability to work across both creative and strategic disciplines, delivering consistent results in brand communication and performance marketing for leading brands.

Responsibilities: Working as an Art Director responsible for creating advertising campaigns for the Magalu retail brand, my tasks included developing ideas and conceiving creative concepts that could build the brand and drive sales in stores. I developed visual projects across traditional media television and print materials and for social media, integrating online and offline channels into cohesive campaigns for the brand. Additionally, I was responsible for designing Key Visuals for integrated campaigns, whether for commercial dates or institutional advertising. My responsibilities also included generating ideas that would become content for Magalu's social media platforms. Another significant task within my role was collaborating with other professionals in the creative department to develop promotional ideas that drive clients to the brand stores. Regarding campaign production, my duties involved conducting production and post-production meetings with the agency's Radio and Television department with production companies hired by the agencie. Also, I was tasked with creating presentations with Keynote, which we presented directly to Magalu's Marketing department for campaign approvals.

Responsibilities: As an Art Director, my main task was to create Key Visuals for advertising campaigns —whether institutional, promotional, or integrated— for the brands Pontofrio and Casas Bahia. Additionally, I led the Art Direction designing graphic assets, ideas, and the development of creative concepts designed to engage audiences on social media, driving both engagement and sales results for clients. Another key responsibility in this position was developing visual identities for a wide variety of campaigns, transforming ideas into impactful visual solutions that could serve as content for the brands I managed. As an Art Director, I supported the creative team, including managers and Senior Art Directors, in the conception of integrated campaigns managing projects and production meetings, overseeing filming sessions, and supervising the post-production of advertising campaigns. My duties also included creating Keynote presentations for campaigns across various media channels, both online and offline, and presenting them to clients in the marketing department.

Responsibilities: As an Art Director, I was responsible for the Art Direction of institutional campaigns for Banco Bradesco. My tasks ranged from the development of visual assets to the creation of visual identity projects, creative concepts, and the production of Key Visuals for campaigns targeting the brand's social media, print materials, and internal channels of Banco Bradesco. Later, within the same agency, I was invited to take on the Art Direction for a new brand that Banco Bradesco launched in 2020, the digital wallet Bitz. In this project, I served as the Art Director, carrying out many tasks related to the previous client; however, in this role, I had greater autonomy and was also responsible for the advertising creation of assets with Motion Design for both Online and Offline media. My primary responsibility was to develop graphic content for the social media platforms of the new brand. Another key task was collaborating with other departments and creating presentations in Keynote, which I presented directly to the client.

Responsibilities: Execution and development of ideas on digital media, for Johnson & Johnson.

Responsibilities: Development of institutional campaigns, visual identity for courses and events.

Responsibilities: Development of pieces from a variety of formats attending diverse units of Damasio.