gaynor francis

* Design and marketing, leading strategic direction for the Wellbeing through work project across design, product, web, multimedia and social media platforms. Collaborating with intermediaries and providing creative vision for new product concepts, PR, marketing initiatives and pitch concepts across Wales. Leading changing perceptions evaluation, baseline survey’s to understand consumer perceptions and alignment of marketing program. Achievements: * Created and implemented the projects marketing strategy * changing perceptions * Awareness generated throughout Wales targeted businesses with 800 individuals referred into and supported by the project * 95% of participants sustained employment after 26 weeks. (Exceeded original target of 65%)

Leading on acquisition and retention including creative and Imagery. Managing the Marketing Executives, Graphic Designers and Photographers. Providing direction for promotional materials, packaging materials and direct marketing campaigns to generate the target levels of sales and GP effectiveness. Implementation of new name acquisition communications to support the target increase of the customer database and communication initiatives to increase brand awareness in line with targets. Providing engaging marketing communications material in the most cost effective manner to achieve the greatest return on investment. Achievements: - Achieved a 20K saving in the review of direct mail campaigns via postal system - Exceeded product targets on a range of retention campaigns to house list and achieved a sell out on a collector coin campaign and a range of gold sovereign products - Achieved over 1000 new names on acquisition campaign