Gavin Maselle

In this role, I made major organisational decisions in relation to managing the operations and resources of the company. I developed the organisational strategies and set up the company’s culture, values and behaviour. Allocated capital to the company’s priorities and oversaw marketing, human resources, finance, hiring and firing, sales, public relations, and compliance with safety regulations. Formulated and implemented strategic plans that guide the direction of the business and ensured that the business reaches its goals and objectives. Enhanced shareholder value and created a learning organisation that will continue to grow and enhance the skills and abilities of employees.

Developed and executed strategic and tactical business plans, managed user experience of the website, including site navigation, content and promotional campaigns. Monitored the effective planning, quality assurance and the execution of content across the website and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing. Managed web analytics with reference to e-Commerce and communicated relevant information to organisational stakeholders. Generated new sales and marketing initiatives and provided expertise on current e-Commerce best practices. Furthermore, I was head hunted by Christiano Ronaldo hence I managed the e-Commerce team with regards to licence holders of the CR7 Christiano Ronaldo denim and woven shirt brand. Negotiated and purchased the domain CR7.com and US trademark CR7 on behalf of Christiano Ronaldo and Unity Fashion.

Evaluated new opportunities to ensure resource focus on the best opportunities, monitored competitors and reviewed the organisations offering considering competitors’ developments. Planned and prioritised customer, employee and organisational requirements and developed the organisations brand to increase awareness in the market place as well as drive sales to advance the organisations bottom-line. Ensured that strategies and initiatives grow market share and participated in new business contract negotiations.