Tamas Garam

• Rebuilding the Marketing function from scratch after Covid, with streamlined processes and improved productivity, extended to a team of 11, based in Budapest & Amsterdam • Defining and executing pan-European digital marketing strategies for major music festivals to reflect business objectives • Re-establishing and coordinating an EU-wide Country Manager network • Key responsibilities: brand identity management, all marketing activities across main channels (digital, social media, video platforms, search, CRM), influencers, PR and partnership marketing tasks, website content and mobile app

• Collaborated with cross-functional teams to develop cohesive digital transformation strategies, resulting in increased efficiency • Leading digital projects in the organization through designing and delivering complex solutions such as digital remote visits, closed loop web portal for healthcare professionals, and CRM system upgrade • Upskilling of the organization and upgrading digital tools for the field-force, medical and access teams through trainings • Acting as an ad-interim Single Point of Contact to keep all CEE Digital Leads up-to-date with regional projects and to address all questions between the countries and the cluster HQ.

• Identifying client goals/objectives and lead the development of media strategies and tactics against various KPIs across 15 markets in MEA with multiple awards and shortlists • Mentor and guide Media Planners and Managers to develop high-class media recommendations • Being the main client contact for senior C-level business partners and decision makers, fostering trust and ensuring long-term partnerships in the media industry • Key partners: Mastercard, Visit Scotland, Ras Al Khaimah Tourism, Reebok, Mattel, Commercial Bank of Qatar

• Supervise all media related activities (strategy, planning, buying, post-buy, research) for 8 CEE markets in strong cooperation with local media agencies • Analyze campaign results and encourage best practice sharing within the region from the HQ • Build a comprehensive and standardized reporting system

• Ensuring the right online and offline media support for ZUNO's regional brand strategy in CEE as a fintech banking startup, and driveing spend efficiency across all media channels • Go-to-market media preparation for expansions to Poland and Hungary • Developing and contributing to digital marketing initiatives in the CEE region for Raiffeisen network banks in 6 countries through lead generation, website renewals, PPC initiatives, RTB/Programmatic campaign projects with significant improvements in results

• Developing and executing yearly media strategies, coordinating campaigns and integrate innovative online and offline solutions for B2C and B2B audiences • Several online media-first and pioneering mobile-only campaigns, shared across Vodafone Global Network as best practice case studies • Rigorous budget management for all Marketing cost centers

• Creating integrated campaigns, media and sponsorship strategies for wide variety of B2B and B2C clients • Successful launch of MEC:Access, the sponsorship & event department of the company • Leading T-Mobile planning team of 3 people for two years with significantly improved results in agency evaluation scores • Main partners: T-Mobile, T-Systems, Reckitt Benckiser, Coty, Erste Bank, Hyundai, Candy, Szentkirályi (local mineral water)