gabrielle martin

* Created and curated content for Purdue Northwest Volleyball Team’s Twitter and Instagram * Optimized pages within each platform by research and benchmarking similar and exemplary businesses * Monitored Twitter and Instagram analytics to determine what posts would be most effective * Generated content to encourage target market to interact (retweet, like, reply, view page, etc.)

* Worked with supervisor to develop and create outreach strategies through social media and on * campus promotion/marketing to increase traffic to department and events * Assisted in general distribution of press releases and in-person or online promotion around * campus and on social media * Coordinated and executed the Career Center’s outreach strategies through social media * Facebook, Twitter, and Instagram)

* Learned to recognize social media trends, effective content marketing, and methods behind growing a following on various platforms such as Facebook, Twitter, Instagram, etc. * Developed social media platforms such as Facebook, Instagram, Twitter, etc. for business growth and to reach target market segments. * Helped increase brand awareness, implement social media strategies, and monitored and analyzed social media data to reach set goals.

Worked with athletic department staff during sporting events - Took tickets, helped with statistics, and assisted camera staff