gabriella may

global head of digital

About

Drapers 30 under 30 | Class of 2019 | Future Stars of Tech nominee as part of Women in IT Awards (2018). Proven track record of leading profit-boosting digital, ecommerce & omnichannel campaigns to increase market share, for a client base of retailers, media hubs and start-ups. Exceeding forecasted revenue goals and achieving global reach in UK, Europe, US and South American markets.

Country

united kingdom

City

london

Industry

cosmetics

Skill

brand development, copywriting, blogging, advertising, creative direction, digital marketing, social media marketing, social media, photography, digital strategy, email marketing, art direction, fashion, instagram, influencer marketing, creative strategy, small business marketing, google analytics, online marketing, search engine optimization

Experience

global head of digital

percy & reed product limited

2019-10 - Present · 7 yrs

head of ecommerce and marketing

people tree

2017-2 - 2019-10 · 2 yrs 9 mos

marketing manager

little mistress group

2014-10 - 2017-2 · 2 yrs 5 mos

* Responsible for leading the development and execution of the brand strategy across all marketing channels. Developed strategic & creative global campaigns for digital, TV, OOH and print. * Responsibilities: * Managing digital & CRM teams to align strategic, creative & e-commerce objectives for global expansion plans (US, Canada & Australia). * Large scale international shoots, end to end management * briefing, strategic, sourcing teams, casting, production, and implementation. * Developing seasonal marketing strategies and briefs, lead ideation, and execute campaigns to support brand marketing initiatives and business objectives. * Executing campaigns across email, social media, SEO. * Managing customer acquisition, retention and frequency activity with a target to driving growth and growing brand awareness. e.g., Omnichannel VIP loyalty program, targeted eCRM strategy.