Fulya Cosgun Darendeli

--> Implementing commercial strategies aligned with corporate objectives to drive sustainable revenue growth --> Designing and executing pricing models and distribution frameworks to improve market competitiveness --> Collaborating cross-functionally with supply chain, sales, and finance teams to increase market share across the UAE --> Overseeing day-to-day personnel operations and performance management for enhanced team efficiency --> Building and maintaining partnerships with media outlets, vendors, and sponsors to maximize brand visibility --> Leading regional product launches to ensure seamless market entry and strong customer engagement --> Organizing and managing exhibitions, trade shows, and events on a weekly and monthly basis --> Leveraging data analytics to evaluate campaign performance and continuously optimize marketing strategies --> Developing marketing materials including brochures, flyers, and competitor analysis reports to support sales and promotional initiatives --> Reinforcing brand awareness through targeted, data-driven marketing efforts across digital and offline channels

--> Collaborated cross-functionally with supply chain, sales, regional, and finance teams to successfully expand market share across the UAE --> Executed strategic commercial initiatives that aligned with corporate goals, resulting in measurable revenue growth and improved market positioning --> Supported the development and rollout of dynamic pricing strategies and distribution models to drive profitability and customer value --> Contributed to innovative business development efforts, increasing market penetration and enhancing product visibility within competitive segments --> Led regional product launches from planning to execution, ensuring seamless market entry, strong customer engagement, and cross-market alignment --> Managed and guided cross-functional teams during high-impact exhibitions and industry events, strengthening B2B relationships and brand recognition

--> Completed the Montessori Teacher Training Course and gained hands-on experience by volunteering as a teacher at various preschools across South Africa (2018–2019) --> Served as Marketing Manager at Montessori on Moray Preschool in 2020, overseeing brand communication and increasing local engagement through digital and print campaigns --> Appointed as Deputy Principal in 2021, supporting academic leadership, staff coordination, and day-to-day school operations --> Planned and organized family-inclusive activities such as student birthday parties, educational events, and social gatherings to build stronger parent-school relationships --> Coordinated marketing efforts with third-party providers, managing social media campaigns and editorial features in local magazines to enhance the school’s visibility --> Developed and implemented community-focused initiatives to strengthen the school's brand presence and enrolments in a highly competitive market

--> Collaborated closely with the Export and Public Relations departments to align international sales efforts with brand positioning --> Reported directly to the General Manager of a company with €20M annual turnover and 1,000+ employees, ensuring executive-level visibility and strategic alignment --> Managed key accounts including Tesco, Primark, BHS, REWE, Rossmann, Leclerc, and Carrefour, overseeing order fulfillment, customer communication, and long-term relationship management in the hosiery sector --> Prepared and presented weekly and monthly export performance reports to the GM; monitored receivables and directed the sales team to meet financial targets --> Coordinated end-to-end export operations in collaboration with Logistics, Export Operations, and Finance departments to ensure timely and cost-effective international deliveries --> Arranged and accompanied visits of international clients, ensuring tailored service and strategic alignment with customer expectations --> Supervised staff during annual exhibitions and trade events, enhancing brand visibility and professional presence at international fairs --> Built and maintained productive relationships with agencies and third-party partners to strengthen brand presence in overseas markets --> Led direct marketing initiatives including market research, promotional material development (e.g., calendars, notebooks, packaging), and invitation design to support global campaigns

--> Led multi-channel marketing strategies for major international and local events (e.g. Boat Show Marinturk, Golden Horn Boat Show, Europort, Metstrade Amsterdam), driving brand visibility and visitor engagement. --> Collaborated with digital marketing agencies to launch high-impact social media campaigns aimed at boosting event awareness and audience reach. --> Conducted competitor benchmarking and industry analysis to adapt to market trends and ensure competitive positioning. --> Managed full-cycle marketing budgets, ensuring cost-effective strategies and optimal profitability across campaigns. --> Directed national and international PR efforts, including media relations, press releases, and content strategies to enhance brand presence in key markets. --> Built and maintained strategic partnerships with global exhibition partners and stakeholders to secure event success and international visibility. --> Planned and executed comprehensive marketing plans, covering advertising, public relations, roadshows, and outdoor campaigns. --> Negotiated contracts with third-party vendors, ensuring alignment with event objectives and cost-efficiency. --> Spearheaded direct marketing initiatives, including setting up an in-house call center, organizing invitation campaigns, and targeted outreach to qualified visitor profiles. --> Developed high-level engagement with sector-specific associations and ministries, strengthening institutional support and stakeholder alignment.

--> Developed creative event concepts and themes aligned with client goals and audience expectations, ensuring impactful and engaging experiences. --> Prepared comprehensive event proposals, including timelines, budgeting, venue sourcing, supplier coordination, staffing plans, and legal compliance. --> Oversaw end-to-end event management, coordinating internal teams and third-party vendors, and ensuring seamless on-site execution. --> Managed project budgets and expenditures, with close attention to financial tracking, vendor payments, and resource allocation. --> Handled daily operations and documentation, ensuring smooth workflow between planning, office-based tasks, and field execution. --> Led event delivery for large-scale exhibitions, including: – Intertraffic Istanbul – Growtech – International Istanbul Pendik Boat Show – International Golden Horn Boat Show – ICOMIA World Marinas Conference – Exposhipping – Europort Istanbul International Maritime Show --> Effectively troubleshooted on-site challenges, ensuring smooth operations and real-time solutions during high-pressure event days.

--> Managed end-to-end sales and marketing activities across the Far East and Black Sea markets within the maritime transportation sector. --> Developed and implemented region-specific marketing strategies, aligning with business goals and market trends to drive revenue growth. --> Participated in international client meetings, gathering direct feedback on service performance and departmental efficiency to optimize customer satisfaction. --> Coordinated customer visits in various countries alongside senior management, ensuring tailored solutions and strengthening client relationships. --> Acted as a liaison between clients and internal departments, facilitating seamless communication and improving service delivery across operations and agency networks. --> Supported business development efforts by identifying market opportunities, contributing to sales targets, and expanding regional client portfolios.