Fabienne Reynolds

Owner/Director @ Flair Marketing

About

Experienced Senior International Marketing professional with proven track record in B2B, B2C, online, publishing, property management, automotive & commercial market sectors. Experienced in developing global marketing strategies, strategic planning, managing teams, training, product launch plans, profitability initiatives and solutions, online marketing strategies, SEO and e-mail marketing. The author of Great Marketing Ideas - Bullet Guide, an introduction to marketing for SMEs, published by Hodder Education. http://www.waterstones.com/waterstonesweb/products/fabienne+reynolds/great+marketing/8552229/ Specialties: Providing clear direction & market positioning Launching online services & websites Developing strategies to enhance business performance & generate customer pipelines Developing strategies to increase online visibility and usage through SEO and SEM Designing & delivering communications and promotions plans Developing innovative marketing campaigns, PR & advertising plans

Country

City

United Kingdom

Industry

Marketing & Advertising

Skill

Email Marketing, Publishing, B2B, Promotions, Marketing Communications, Online Marketing, Marketing Strategy, Copywriting, Public Relations, Market Research, Digital Marketing, Advertising, Proofreading, Event Management, Press Releases, Marketing Research, Account Management, Writing, Direct Marketing, Product Marketing

Experience

Owner/Director

Flair Marketing

2005-6 - Present · 21 yrs 4 mos

With over 20 years' experience across all areas of marketing, the focus here is on delivering demonstrable value in the new economy. Companies need to manage budgets and cash flows and must continue to market their services and products to achieve their targets. There are many instances where a business requires a specific activity that is either not covered by their existing resources or cannot be handled in-house. This is where I step in. From providing help shaping the marketing strategy, drafting communications plans, writing copy for brochures and websites, crafting publicity and PR messages, creating articles and blogs for newsletters and sites, clients can pick and mix, as they require.

Account Manager

Ardent

2009-10 - Present · 17 yrs

Ardent takes on challenging projects for publishers that are looking to increase customer demand or (re)engage with their customers through relationship marketing strategies. We are a full-service marketing agency offering consultation, strategic planning, public relations, creative, and campaign management.