Fredericka Peterson
Public Relations Assistant @ TORY BURCH
About
I am a senior at Southern Methodist University’s Cox School of Business, pursuing a BBA in Marketing with a minor in Advertising. My experience spans influencer marketing, talent relations, event coordination, and brand strategy within the fashion and luxury space. At Casalina, I have identified and vetted influencers, developed brand-aligned product descriptions, and supported high-profile events, including a New York Fashion Week brand dinner. I am seeking opportunities in fashion marketing, talent and VIP relations, and public relations, where I can combine my strategic mindset, relationship-building skills, and passion for the industry.
United States
New York City Metropolitan Area
Apparel & Fashion
Influencer Outreach, Influencer Marketing, Microsoft Excel, Social Media Marketing, Microsoft PowerPoint, Canva, SQL, Market Research, Online Marketing, Advertising, Public Speaking, Event Planning, Fundraising
Experience
Public Relations Assistant
TORY BURCH
New York, New York, United States
Marketing And Public Relations Intern
Oscar de la Renta
New York, New York, United States
Marketing Intern
Casalina
Dallas, Texas, United States
Identified and vetted influencers whose values and audience align with the brand persona, fostering authentic partnerships for sponsored content. Supported the planning and execution of a New York Fashion Week brand dinner, contributing to content creation and event coordination. Developed engaging website product descriptions, maintaining consistency with the brand’s voice.
Summer Intern
Saunders & Associates
Southampton, New York, United States
Conducted research and developed marketing materials to support publicity efforts. Assisted real estate agents with organizational tasks, scheduling, and client communications.
Flier Experience Associate
BLADE
Southampton, New York, United States
Welcomed and assisted clients boarding flights between Southampton and New York City. Coordinated with pilots to schedule landing times and ensure seamless operations.
Education
SMU Cox School of Business
Marketing
The Spence School
High School
Increased yearly average donation size by 25% and boosted volunteer participation by 50%.
Fredericka Peterson's Contact Information
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