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* Away from Home strategic business unit, specialized in professional hygiene solutions. * Collaborated in the implementation of the Brand Migration Plan after the acquisition of Georgia Pacific (brand introduction and rebranding strategies, brand communication and events) * Revised product strengths and weaknesses, recommending final product portfolio * Facilitated marketing plan creation and implementation, cooperating with local Product Managers * Assisted Product Managers with the local product assortment management * Ensure success of product launches and promotional activities * Developed communication plan, including advertising, PR and web page management * Coordinated ATL and BTL marketing activities * Executed market intelligence analysis (market research and competitive intelligence) * Provided sales support * Coordinated the production of marketing collateral * Assisted in the organization of local trade shows * Followed up trade marketing activities * Managed product assortment

* Support implementation of marketing and communication plan of product assortment * Followed up product sales with internal and external data sources (GfK Retail Panel) * Conducted competitive benchmarking and facilitated data mining analysis * Created and localized marketing collateral (E.g. Fact Sheets, Brochures...) * Development of partnerships for each product * Organized of press events * Ordered merchandise and press kits for product launches * Contributed to advertising media selection, coordinating activities with media agencies * Conducted market research and market behavior analysis * Products: The Sims, SimCity, Mass Effect, Need for Speed, Battlefield, Medal of Honor, Dead Space and SWTOR.

* The European Channels Group is focused to the channels market, operating through a two-tier distribution and reseller channel. * Led the development and implementation of an online B2B marketing tool for Xerox partners exclusively in the Spanish market * Proposed a BI tool to monitor sales on a weekly basis, providing relevant data for the ECG General Manager and facilitating decision-making to achieve sales target * Designed marketing collateral, improving communication to potential customers and boosting sales * Promoted and delivered training sessions on the tool to partners * Presented the tool to top management and partners in various sales kick-off meetings * Prepared bug and enhancement reports to developers and informed implementation status to the ECG General Manager

MBA degree from ESIC and certificate from Shanghai International Studies University (SISU) and Shanghai University (SHU) Cumulative Grade Point Average (GPA): 83 out of 100 International MBA’s thesis: “Suilven Inc.”, startup business plan of a branded sportswear company operating in the European market.

In-company master degree focused on managing energy companies. Similar to an MBA, with specialization in the Oil&Gas industry.