Francesca Bertini

As a Senior Brand Manager for H&B Fashion, a distributor of premium European fashion brands to the Australian and New Zealand markets, I am responsible for marketing and sales strategies, managing suppliers, agents and retail partners. Brands: Essentiel Antwerp, Baum Und Pferdgarten, Day Birger Et Mikkelsen, Rabens Saloner, Mes Demoiselles, Transit, Second Female, Ba&sh.

Whilst living in Europe, I founded a fashion growth agency to assist contemporary designers to strengthen their brand identity, develop commercial viability, and enhance sales strategies. I have consulted to numerous independent brands, assisting them to launch into global and domestic markets, and to sustainably grow their distribution by curating relationships with the right retail partners. Leveraging my international networks and my skills in refining brand identity, I debuted several brands at Paris Fashion Week in 2021 and 2022 and secured partnerships with key international retailers. Brands: Hache, Zer Era, Hades, Local Pattern, Walkers Appeal

I worked closely with 2-Emerge to oversee and expand the international distribution of the SEPTS brand portfolio from 2021 until 2022. My responsibilities included developing marketing materials, managing the sales campaign and presenting/selling the collections at the showroom locations. Brands: President’s, Amish Supplies, Heavens Door, Isabella 1985, Pas De Mer, Metal Gienchi, Purrai, Cult Bolt, Rhizome

Slam Jam is a contemporary, multi label showroom with locations in Milan and Paris. They cater to the wholesale needs of their global retail network by opening up during fashion weeks to grow the international distribution of the brand's that they represent. Acting as the Asian Territory Manager, it was my responsibility grow sales of the showrooms brand portfolio within the Asian region. Brands: Magliano, Telfar, Eckhaus Latta, Nappa by Martine Rose

While working as the Brand/Sales Manager at OTHER/WISE showroom in Paris, an independent sales and communications agency specialising in integrated solutions for fashion brands, I was responsible for overseeing the international sales of the showroom's brand portfolio. Brands: Magliano, Private Policy, Mashama, Sundae School, MTLstudio, The World Is Your Oyster, Neith Nyer, Le Studio Pierre, Collina Strada, Ka Wa Key.

I managed the international sales of showroom brands, including coordinating executive liaison with top-tier retailers and overseeing sales at the showroom's three locations in New York, Paris, and Milan. Additionally, I was responsible for expanding the distribution of the showroom's brand portfolio within the US market. Brands: Bassike, Blue Blue Japan, Sea New York

The aim of the Master in Global Design is to acquire a global vision in regards to design method, by exploring the benefits of collaboration and cross referencing with other design disciplines.