Francesca Donati

• Management of International Sales. Management of distributors and direct customers internationally covering Europe, Eastern Eurpoe, Scandanavia, UAE. • Recently secured contract Europes largest retailer for electrical goods. • Recruited to deliver leadership, mentorship, and executive vision of strategic account business development strategies, and sales operating plans, as well as the development and facilitation of strategic account plan strategies to deliver market share and profitability growth. Use consultative selling skills to identify opportunities, overcome objections, and build relationships • Maintain accurate records of customer files, sales activity information and client-specific requirements. • Expand sales in existing accounts by introducing new products and services; developing new applications. • Close sales by building rapport with potential account, explaining product and service capabilities, and overcoming objections. Manage sales cycles; facilitated proposal preparation, sales presentation, and product demonstration. • Analyse client needs, forecasts, and trends to develop a customised solution utilising entire product offering. • Continuously contribute to the generation of new ideas and strategies to optimise work process and increase revenues; analyse complex data and draw relevant conclusions, which enable effective decision-making. • Attend network events, conferences, and trade shows in Bologna, London and and UAE to meet with customers and prospects. • Developed and sold multiple services and sales solutions to facilitate entry into new markets, product lines, and evolve services offerings. Grew revenues and presented differentiated solutions to solve client business issues.

• Organise, coach and lead sales team • Allocating areas to sales staff • Developing sales strategies • Monitoring teams performance • Reporting to Director of the company • Keeping up to date with products and competitors • Recruiting and training sales staff • Establishing, maintaining and expanding customer base

• New business development in the UAE and Europe • 40% sales increase YOY • Sales Forecasting • Wholesale and retail distribution experience • Meeting with clients in UAE and Europe in person and vis Skype • Working with logistics and finance to unsure swift and efficient deliveries are carried out worldwide • Own and manage designated call file • Lead Account Visits with store managers • Training of new team members • Team management (reporting) • Interact and coordinate with sales team and individuals working on same account • Relationship building • Analyse store data and manage effective commercial conversations with store staff to help drive sales • Train store staff using PowerPoint presentations • Drive consumer availability on full and promotional priced products • Drive pre-order of new product development through training techniques • Deliver innovative face to face training with store staff and arrange group training • Represent Salon UK at roadshows and VAT free days within stores • Identify competitors and new products on the market • Visual Merchandising • Ensuring all promotions with in stores are actioned efficiently and effectively

Maximise sales potentials through business analysis. Networking and relationships. Ensure stores meet Visual Merchandising, and Marketing execution strategies at all times, and are maximising productivity. Training team on effective selling techniques through the use of Mercury Desugn performance management tools/processes. Regular store visits and deliver relevant feedback. Conduct market research in region to identify key competitors and carry out comp shops.

Working within Glasgow’s largest ‘New Look’ store, role involved managing the menswear concession and overseeing 8 further concessions within the region. Display and maintenance of all lines within the concession. One to one customer sales. Order and replenishment of stock. Maintenance of sales revenue and store profitability figures including general administration within the region.