Fran Bašić

Senior User Acquisition Manager @ Fumb Games

About

Senior User Acquisition Manager with 4 years of experience in the gaming industry. My background is in finance which blends beautifully with my passion for marketing. User Acquisition wise, I'm experienced in advertising on a variety of different Ad Networks and DSPs, such as Meta, Google Ads, Applovin, TikTok, Unity Ads, ironSource, Reddit, Liftoff, etc. Also, I have experience in data analysis in BI Tools (Google Looker Studio & Preset), MMP dashboards (Adjust & Tenjin), Google Sheets, and Google Big Query with SQL for extracting marketing data, e.g. custom audiences. Each network demands an individual approach with a deep understanding of the optimization process and its algorithm. Currently, I'm in charge of the whole UA & AdMon in Fumb Games which comes with lots of responsibilities such as negotiations and relations with Ad Network representatives, ASO, Ad Monetisation waterfall set-ups, and analysis of Rewarded video and Interstitial placements in the game, analyzing FTUE with product team, analyzing creatives and ideation of new ones, etc.

Country

City

Croatia

Industry

Computer Games

Skill

Marketing Budget Management, Media Buying, Performance Marketing, Mobile Games, Market Research, Sales and Marketing, Attention to Detail, A/B Testing, Marketing Campaign Management, Key Performance Indicators, Customer Acquisition, Critical Thinking, Communication, Campaigns, Analytical Skills, MMP , Applovin advertising , Gaming Industry, User acquistion , Facebook Ads

Experience

Senior User Acquisition Manager

Fumb Games

2024-12 - Present · 1 yr 9 mos

Croatia

User Acquisition & Ad Monetization Manager

Fumb Games

2022-1 - 2024-12 · 3 yrs

Croatia

User Acquisition Manager

Fumb Games

2021-7 - 2021-12 · 6 mos

Croatia

Proud Member

UA Society

2022-8 - Present · 4 yrs 1 mo

London, England, United Kingdom

Marketing & Booking Manager

After All

2018-5 - 2022-9 · 4 yrs 5 mos

*My role is to manage sales channels and customer relations for the "After All" summer season apartment. *Core tasks are making seasonal pricing strategy and maintaining high quality customer experience. *Currently working on establishing social media presence on FB and Instagram, learning about wordpress (afterallpag.com), SEO, SEM, skills in Canva.

Commercial Attaché Assistant

Embassy of the Kingdom of Belgium in Zagreb

2020-1 - 2020-3 · 3 mos

Croatia

*Duties and responsibilities included market research for the Belgium exporters who want to import a specific good and/or service to the Croatian market. *My job was to research a small segment of the market and advise potential importer about niche specifications. *The job included highly professional communication on government level.

Student Assistant at the Department of Finance

Faculty of Economics & Business Zagreb

2017-9 - 2019-10 · 2 yrs 2 mos

Trg J.F. Kennedyja 6, Zagreb

Course: Monetary Policy

Night Receptionist

The Loop Hotel

2017-12 - 2018-6 · 7 mos

Zagreb

* Eight hour night shift (23h - 07h) * Bilingual job (English and Italian) * Gained and developed versatile communication skills

Intern

INA Grupa

2015-6 - 2015-7 · 2 mos

Šubićeva 29

Education

University of Zagreb / Sveučilište u Zagrebu

Finance, General

2018 - 2020 · 2 yrs

Master's degree in Finance

Ghent University

Business Administration and Management, General

2019 - 2019

* Erasmus exchange Master programme for one semester * Studying at the top ranked university in Belgium and 61st in the World by the respected ARWU Shanghai ranking university list for 2018 (http://www.shanghairanking.com/ARWU2018.html) * Variety of courses from Marketing, Finance and Management