Fotis Prasinis

Head of Brand @ SILIFO

About

I manage operations at PRASINIS, focusing on strategic hiring, team performance, and scalable workflows that support our brand’s growth. Beyond operations, I am active in sales, where my top achievement was a 2022 cost-free B2C e-commerce strategy. This initiative generated 6.5% of the company’s total turnover by liquidating inventory that had been in stock for over 1.5 years. Besides, I am an undergraduate student of Accounting and Finance at the University of Macedonia. While still in my studies, I have acquired a wealth of skills that have helped me understand the way the Greek accounting system works. Current Venture: My long-term vision is now taking shape through SILIFO, a new brand of household appliances designed for the Greek and global markets. My team and I are currently focusing on innovative market entry strategies to redefine the industry standards.

Country

Greece

City

Thessaloniki

Industry

Electrical & Electronic Manufacturing

Skill

Brand Strategy, Brand Development, Branding & Identity, E-Commerce, Operations Management, Human Resources (HR), Digital Marketing, Teamwork, Public Relations, Sales, Wholesale, Retail, Accounting, Business-to-Business (B2B), Business Development, Presentations, Project Planning, Social Media Marketing, Shopify, Media Planning

Experience

Head of Brand

SILIFO

2023 - Present · 3 yrs

My long-term vision is now taking shape through SILIFO, a new brand of household appliances designed for the Greek and global markets. My team and I are currently focusing on innovative market entry strategies to redefine the industry standards.

Operations Manager

PRASINIS

2022-7 - Present · 4 yrs 3 mos

Thessaloniki, Central Macedonia, Greece

- Sourcing, negotiating, and procuring new products, primarily from manufacturers in Turkey and China - Attending international fairs worldwide, fostering connections, and seeking new suppliers - Ensuring everyone completes their tasks on time, analyzing their reports - Troubleshooting and resolving diverse IT issues

Head of Ecommerce

MultiHome

2022-7 - Present · 4 yrs 3 mos

Thessaloniki, Central Macedonia, Greece

- Managing Skroutz, Shopflix, BestPrice Orders and Company Profile - Analyzing Data Insights from Google Analytics Reports - Overseeing the integration of new products through XML file uploads on our e-shop - Hiring, Recruiting and Training employees - Fostering supplier relationships for sustained business growth

Ecommerce Coordinator

MultiHome

2020-6 - 2022-6 · 2 yrs 1 mo

Thessaloniki, Central Macedonia, Greece

- Uploading new products on our e-commerce platform - Collaborating with developers to improve administrator page functionality, troubleshoot bugs, and enable faster product uploads with customized programs - Telephone Customer Service

Project Manager

Gymstar.gr

2023-5 - 2023-11 · 7 mos

Thessaloniki, Central Macedonia, Greece

Due to our company's (PRASINIS) extensive stock of two specific gym equipment products for over two years, coupled with a lack of prior marketing efforts, my colleague and I seized the opportunity to create a dedicated 2-product Shopify store. Through our hands-on approach, we crafted the entire e-shop and managed end-to-end Facebook ad campaigns. Notably, the results showcased in the screenshots were achieved within a budget of 4000€, underscoring our strategic financial management and commitment to cost-effective marketing.