Flavia Buchmann

Our KOMBO was created over 25 years of experience working with brands— from global top 10 companies to newly launched rising stars—gaining insights into what growing businesses need. Over the last years we’ve been creating in front of the clients, with them. We have developed various ways to do it - 5 days sprints, team fusions, or 100% virtual work - but always with the same mindset: decision makers fully engaged in the whole process. At the end, you are left with a deliverable that has nothing to hide, with the full power that comes from not having to “compromise for approval”, and a team with increased capabilities. Core topics: BRAND CREATION Develop brands from the ground up, including naming, positioning, and comprehensive brand guidelines. GO-TO-MARKET STRATEGIES Craft scalable GTM plans that align with business objectives and market dynamics. CAMPAIGN CREATION From big idea to launch, aligning strategy, storytelling, and performance. MARKETING STRUCTURE OPTIMIZATION Design or restructuring of Marketing teams and processes for sustainable growth. TEAM TRANSFORMATION Enhance Marketing team capabilities through coaching and structural realignment.

Joining the company in its early days, I helped forge the strategies and implement the plans that took it from a regional startup to a global unicorn in the food tech industry. I designed, built and led the global brand management and marketing team, successfully positioning NotCo as a strong consumer brand in 12+ markets. Drove expansion efforts, strategic partnerships, brand building and acquisition efforts that resulted in rapid international growth. In addition to driving brand growth, I actively contributed to the company's expansion strategy, including participation in successful funding rounds that provided essential resources for our ambitious growth plans.

Descomplica is the biggest online education platform in Brasil, with over 230k paying students and more than 5M unique visitors per month. They are in the Fast Company rank of Most Innovative Companies 2017 (#3 in LatAm) and are backed by investors like Social Capital, Valor Capital, Amadeus Capital and Invus Opportunities, among others. I've designed their new Marketing structure, organizing their recruitment efforts under Demand Generation and Conversion areas, and defined their master brand approach, as they expanded into more categories. After the initial set up, I've led the efforts on feeding the top of the funnel. Highlights of this work are: . Developed and implemented an integrated digital marketing strategy that increased brand awareness and drove conversion rates and a significant increase in direct platform traffic (+70% vs before); . Sponsorship deal with #1 soccer team - 32M fans, 20M engaged online, 120M TV audience; . Developed the new target and tracking model to get each team accountable for visitors and transactions generated by the channels they influence.

Led global growth strategy and P&L for Sprite, resulting in the fastest-growing global soda brand under my stewardship. Successfully managed multiple brand launches and relaunches, driving double-digit growth.

Responsible for Sprite Brazil turnaround, leading to expressive shift in key indicators and high volume growth from 09–12, a case that won the Coca-Cola Global Marketing Awards 2011. Led the strategy and plan development for Schweppes re-launch, achieving high double digit growth year after year and putting Brazil as the second biggest market for the brand, with very minimum media investment. The case also won the Coca-Cola Global Marketing Award (2012), as the most successful marketing program of the year, among all countries and brands that not Coca-Cola. Key responsibilities: Business plan development (market analysis to map opportunities, alignment of brand position, architecture and growth strategies), team leadership to communication campaign development, tracking of results against objectives and strategies, manage and develop jr brand managers.

Product Innovation (opportunity analysis, concept and product mix development); project management, leading multifunction teams (supply chain, R&D, Finance e Quality); development and adaptation of communication campaigns; business plan for Latin America; performance tracking.

Management of brand website: planning and project management of new features, planning and project management of promotions and partnerships activities; coordination of third parties when developing hot sites and systems; annual activity planning; budget allocation and control; performance tracking.

Social Communications