firda abdi

senior social media specialist

About

Experienced Social Media Specialist with a demonstrated history of working in the higher education and film industry. Skilled in Social Media Content Marketing, Analytics, Video Marketing, Public Relations, and Adobe Photoshop. Strong marketing professional with a M.S. Public Relations and Corporate Communication focused in Public Relations and Corporate Communication from New York University.

Country

indonesia

City

jakarta

Industry

internet

Skill

event management, public speaking, microsoft office, public relations, social media, research, english, event planning, marketing communications, social media marketing, time management, social networking, corporate communications, press releases, project management, photography, photoshop, media relations, search engine optimization

Experience

social media marketing consultant

medwell solutions

2019-2 - 2019-5 · 4 mos

* 1. Create, manage, and plan social media content on Instagram and Twitter * 2. Design visual for social media content using Canva and Adobe Photoshop * 3. Plan and create social media campaigns to increase social media engagement * 4. Identify new partnership and influencer strategies * 6. Provide social media analytics monthly

deanÃ â â s office and tisch creative research office assistant

new york university tisch school of the arts

2017-2 - 2017-10 · 9 mos

Support Tisch Creative Research collaborative projects and organize data entry

festival and social media coordinator for xxi short film festival

cinema 21

2014-8 - 2016-4 · 1 yr 9 mos

* Managed festival’s social media campaign (Twitter, Facebook, Instagram, Snapchat) with more than 20,000 followers * Handled short film submission to the festival (>600 short films) and the running of the event in both April 2015 & 2016 * Coordinated masterclass event with international and Indonesian filmmakers

senior social media specialist

tokopedia

2019-8 - Present · 7 yrs 2 mos

KOL Business Unit Strategist (Digital Goods, Fintech, and Brand)

corporate communications intern

artajasa pembayaran elektronis

2014-7 - 2014-8 · 2 mos

Assisted the corporate communication department in public relations-related activities, including handling media monitoring and gathering, as well as designing company's internal newsletter and website

social media marketing specialist

nyu tandon school of engineering

2017-10 - Present · 9 yrs

* Create, manage, and schedule social media content on editorial calendar for NYU Tandon Online’s seven social platforms * Implement social media automation using in-platform and social platform management tools (AgoraPulse, Hootsuite, Buffer, and TweetDeck) * Lead team to plan and implement the video marketing campaign for social media content and lead generation * Utilize Google Analytics to build high engagement campaigns with community influencer to generate leads and monitor conversion * Visualize and design infographic and visual for social media content using Venngage and Adobe Spark * Initiate and execute Facebook Live campaign and strategy * Monitor social media channels and conduct social listening to engage with prospect and current students * Identify KPIs and report to the senior team on progress