fiona dawson

Collaborating with the Tourism Director to increase the qualitative footfall to Bicester Village with a focus on tourism from neighbouring counties of Oxfordshire. Develop and drive strong relationships. Showcasing at UK and International Travel Trade events/sales missions. Coordinate the tourism media and advertising planning. Content management for Tourism website content. B2T Database management. Creative and marketing briefs. Budget management including administration process of purchase orders/invoices/expenses. Overall project management/admin resource to the tourism team to ensure the smooth operation and running of the department.

Providing efficient and proactive day-to-day full admin support to Marketing & Communications Director and marketing team. Proactive fully controlled diary management with strategic planning to reflect Directors corporate responsibilities and the marketing calendar, travel arrangements including personal/confidential arrangements. Setting up and preparation for all internal/external meetings/conference calls/video conferencing (UK, Europe & International locations). Preparation and management of Expenses and Purchase Orders. Coordinate logistics for international events, conferences, workshops, FAM trips and (UK & Europe) guest coordination, venue, set up, travel and full event management. Managing department contacts/database for various mailings. Maintaining electronic & hard copy filing. Managing admin for HR Review process. Working efficiently with all company departments such as office management, European colleagues, suppliers and partners.

Responsibility of coordination, planning and execution of the Tourism Strategy at Bicester Village with our regional partnerships (local hotels, local attractions, Destination Management Organisations and local transport operators). Assisting to drive high spending domestic and international tourism thereby ensuring footfall, spend and revenue targets throughout the year are achieved. Managing UK and domestic partnerships. Monitoring results and the return on investment. Managing and monitoring budget. Responsible for implementing a robust and resourceful redemption tracking process. Driving both domestic and international tourists specifically high spending international footfall into Bicester Village. Bicester Village welcomed over 6.3 million guests in 2014 and over 50% of the boutique sales were generated by non EU Tourists. Working in collaboration with the Marketing PR, Consumer & Digital teams to collectively target our core market guest.

O’Level: Art, Economic History. C.S.E: English, Mathematics, French, History, Geography, Needlecraft

BUSINESS STUDIES & SECRETARIAL R.S.A: Typewriting Skills, Audio Typing, Office Practice. Communication in Business. Shorthand Transcription. TEELINE: Shorthand. PITMAN: Word Processing, Book-Keeping and Accounts.