Fiona Wang

- Spearheaded the development and implementation of 360° marketing strategies for brand Shiseido on Douyin, including full funnel paid media plan, content creation and KOL collaboration, to expand the target demographic and drive e-commerce growth. - Led 0-1 preparation for the launch of brand Shiseido's Douyin Store in 2023. Crafted localized contents that adhered to the global brand tonality including short videos, PDP sites, livestreaming and paid media initiatives. Key performance: Without additional budget, increased store traffic by 207% and significantly enhanced the conversion rate. This propelled Shiseido to rank among the top 10 luxury beauty brands on Douyin within three months of opening, making it the fastest-growing brands on the platform. - Conducted market trend and directed cross-functional teams and 3rd party agencies to manage the brand’s IMC campaign operation.

rewrdStyle is the world's first and largest Invitation-only, end-to-end content monetization platform for influencers. We empower influencers to achieves economic success for their content across all channels and help brands monetize their new digital space. • Managing 2000+ influencer accounts, covering Instagram, YouTube, Facebook, Weibo, RED, Bilibili, WeChat, Naver across APAC region. Responsible for recruiting influencers, creating an incentive program to activate newly onboarded influencers and providing strategic support. • Identify and implement influencers recommendations for retailers based on their profile (follower database, content creation, platform diversity) alignment with retailer’s business needs, collaborated retailers includes: Farfetch, Net-A-Porter, Shopbop. • 0-1 business development pitching for local brands yet to work with rewardStyle and regional new market expansion.

• Managed new product development full cycle from formulation, regulation, registration to product naming, positioning, pricing and visual identity. • Lead multiple suppliers to finalized up to 40 SKU within 5 months and set sales target and action plans accordingly. • Collected and studied consumer and market insights; monitored and conducted market analysis on competitors’ product range, price and digital marketing strategy. • Developed online and offline multi-platform advertising launch campaign, including RED and Taobao KOL collaboration.

• Developed integrated communication strategies and execution plans for FMCG and luxury accounts; held press conferences, consumer events, and prepared media kit; clients included Harry Winston, Guerlain, Walt Disney, Watsons, Uniqlo, Michelin Guide. • Developed and implemented social display strategies, including managed live-streaming events up to 500k views; created hashtag campaign on social media and collaborated with 100+ influencers to published posts; established creative content idea for clients' fan pages. • Regularly monitored, researched and tracked PR media activities and collecting into reporting template.

• Monitored daily media exposures of Harry Winston and conducted monthly competitive analysis. • Designed and participated in launch events for Clé de Peau Beauté, Guerlain and Vera Wang Wedding. • Created content for events and new product press releases for renowned brands and restaurants. • Clients: Clé de Peau Beauté, Harry Winston, Vera Wang, Guerlain