Fiona Bermingham

With over 20 years of experience in the eyewear industry, I am a passionate and driven International Business Development Manager at Inspecs, a leading designer, manufacturer, and distributor of licensed branded eyewear collections. My core competencies include key account management, new business development, and sales operations, and I have a strong background in the Travel Industry. I am motivated by the opportunity to create and maintain long-term partnerships with clients across different regions and cultures, and to showcase Inspecs' innovative and high-quality products to the global market. I bring diverse perspectives and experiences to the team, as I have worked with many international brands and accounts in EMEA and ASPAC. In my current role, I am responsible for researching and developing new business partners, to retail and distribute Inspecs' eyewear collections, featuring global brands such as Superdry, Caterpillar, O Neill and Radley. I manage and nurture existing accounts, ensuring customer satisfaction and loyalty, and providing support and guidance on merchandising, marketing, and pricing strategies. I also launch new branded eyewear collections, coordinating with the design, marketing, and logistics teams, and ensuring compliance with the brand guidelines and standards. I leverage my skills in key account management, new business development, and sales operations, to achieve and exceed the sales targets, and to expand Inspecs' presence and reputation in the international eyewear market.