Fernando Leon

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The MSP Corner is an educational platform providing IT Service Firms valuable information on how to build a sustainable business. The platform will provide a plethora of information on marketing, selling, tech stacks, operational policies, and every template an MSP needs to operate a successful business.

CMO | Head of Marketing | Lead Generation & Digital Strategy With a well-rounded background in marketing and leadership roles, I've played an instrumental role in identifying new opportunities to bring brands to new sales performance heights. I've implemented innovative strategies that increase revenue and overall engagement and currently own all functions of Marketing at Single Point of Contact. My background has empowered me to help small MSPs who do not have the budget for a Full Time VP of Marketing. -Responsible for comprehensive marketing strategy, vision, branding and bulding an online presence. -Analyze KPIs such as ROI on marketing activities, PPC conversion rates and sales activities to grow the MSP brand and increase market share. -Reporting to the CEO, I develop and execute go-to-market plans including targeted paid advertising, online and content marketing.

• Develop vision and roadmap for our products working with leadership to define business goals and strategy for meeting business objectives • Author digital content, product spec sheets and other collateral both internally and customer-facing • Manage and execute the product roadmap and marketing process for three product lines to date • Interface with executive leadership to develop product strategy and global rollout plan • Analyze metrics and KPIs such as ROI on marketing activities and sales conversions • During this time, increased revenue by roughly 35%

Managed 100 major accounts in 13 Western United States for small, specialized professional IT Services division with core focus on Microsoft Products.

Served on the IT Services Team for the Business Development and Production Department. Managed all high profile customers and mission critical problem escalation. Performed onsite engagements with key customers for upgrades and high profile issues / projects.

Sold development and design services in a B2B environment and targeted businesses in the South Bay/Central Valley area. Services included design of websites frontend, company image, logos and collateral. Client list included: Amdahl Xerox, Copymat, Fijitusu, 3Com, Computer Products, and others. Delivered 140% quota in 1996 and 150% quota in 1997.Recognized as a Top 10 performer for 1997. Closed $250,000 agreement with Amdahl, $200,000 deal with 3Com and $100,000 design/development with Xerox.