Fernando Lopez Tintos

Co-Founder @ Ciclo 3E Consulting

About

help B2B brands enter LATAM and SMBs to shorten the path from discovery to revenue by embedding AI into commercial workflows. I diagnose, prescribe 3-5 rapid wins, and deliver a 90-day roadmap with governance and KPIs that lift forecast accuracy, execution discipline, and profitability. If you’re launching or scaling in LATAM, I can translate strategy into AI-enabled routines that actually land in the field. Let’s discuss a 15-minute fit assessment to identify your 90-day win.

Country

Mexico

City

Monterrey

Industry

Consumer Goods

Skill

AI IMPLEMENTATION, STRATEGIC PLANNING, REVENUE OPERATIONS, GO TO MARKET, COMMERCIAL EXCELLENCE, TRADE MARKETING, BTB LATAM, REVENUE GROWTH, FORECASTING, P&L MANAGEMENT

Experience

Co-Founder

Ciclo 3E Consulting

2025-12 - Present · 10 mos

Monterrey, Nuevo Leon

COMMERCIAL (LATAM): I currently collaborate with TarHong Company as the Commercial Head for Latin America (homeware: melamine and plastic products), leading the regional go-to-market and customer execution. AI CONSULTING (SMEs): I led AI-enabled initiatives: reduced absenteeism from 5% to 1% by redesigning processes, roles, and controls, generating $500,000 per month in savings. In addition, I structured an AI-based validation and traceability system for the sales funnel, generating $250,000 per month in incremental sales.

National Sales Manager (Gerente Nacional de Ventas)

Groupe SEB

2019-6 - 2025-7 · 6 yrs 2 mos

Monterrey, Nuevo León, México

Scaled Wholesale (mayoreo) to the company’s #2 revenue channel after Walmart, sustaining double-digit YoY growth (crecimiento de doble dígito). Delivered +10pp gross-margin uplift via portfolio mix, disciplined forecasting, and logistics efficiencies (+10 pp de margen por mix/forecast/logística). Led 6 KAMs + 1 analyst, established JBPs/QBRs and cross-functional cadences that broke silos (rompí silos con trabajo interáreas). Reduced AR >30 días a <5% and secured clean OTC process audits (cartera vencida <5% y auditorías sin inconformidades).

Sales Team Lead (Team Leader de Ventas)

GSK

2017-7 - 2019-5 · 1 yr 11 mos

Monterrey, Nuevo León, México

Drove +37% seasonal sales with pharmacy chains through national playbooks and execution rhythms (planes estacionales con cadenas farmacéuticas). Negotiated post-season returns, cutting them from the original negotiation of 100% of the purchased volume to 50%, protecting GM and cash flow (reducción de devoluciones y protección de margen/flujo). Built data-driven account cadences (forecast, promo ROI, on-shelf) to stabilize growth in the North region (rituales de cuenta basados en datos).

Senior Sales Manager (Gerente Senior de Ventas)

LG Electronics

2011-9 - 2017-7 · 5 yrs 11 mos

Área metropolitana de Monterrey

Managed Monterrey branch with 12 team members (incl. 2 direct reports). Elevated Soriana billing rank from #16 to #6 nationwide (subí ranking nacional de facturación). Increased market share in self-service from 15%→26% and in clubs from 12%→35%; delivered record Buen Fin seasons (2011–2016).

Regional Sales Manager & Trade Marketing (Gerente Regional de Ventas & Trade Marketing)

Eastman Kodak Company

2000-1 - 2011-8 · 11 yrs 8 mos

Guadalajara y alrededores, México

Regional Sales Manager (June 2006 - July 2011): Won a $2M+ national tender for minilabs with Soriana, securing exclusivity (licitación nacional >USD $2M y exclusividad). Recognition as the #1 sales region in Latin America. Trade Marketing Manager (Ene 2005 – May 2006): launched digital products in pharmacy channel and optimized promotional ROI (lanzamientos y ROI promocional). Executive Account Lead (Ene 2001 – Dic 2004): managed West & Pacific clients (Calimax, Casa Chapa, Casa Ley, Gigante Occidente, Dorian’s); store-modular concept lifted sales >20% and achieved 85% retail share in zone (AC Nielsen 2003) (participación 85% en retail). Marketing Intern (Ene 2000 – Dic 2000): led the digitization rollout of >200 photo centers in one year (20× vs 5 años previos).