Fernando Catron

CEO Sub Region SA-South / Country Manager/ General Manager Dräger Chile @ Dräger

About

More than 15 years developing different Top Management positions in several countries around South America. With main focus in the healthcare and Safety markets, I have acquire management and leadership skills that allowed me to achieve consistently great results in every single challenge I took, leading the companies/regions under my responsibilities through a continues growth path. Constantly changing, adapting myself and proactively taken over a variety of projects besides my role, which keeps me always active learning.

Country

Chile

City

Colina

Industry

Medical Device

Skill

Satisfacción del cliente, Finanzas corporativas, Excelencia operativa, Aseguramiento de la calidad, Desarrollo de liderazgo, Eficacia organizacional, Negociaciones estratégicas, Planificación de mercado, Liderazgo organizacional, Gestión del talento, Formación y desarrollo, Para empresas (B2B), Liderazgo estratégico, Presentaciones de ventas, Competencias transversales, Aptitudes para hacer presentaciones, Reflexión estratégica, Desarrollo de oportunidades de negocio, Gestión operativa, Venta de soluciones

Experience

CEO Sub Region SA-South / Country Manager/ General Manager Dräger Chile

Dräger

2012-7 - Present · 14 yrs 3 mos

Chile

• Added responsibility for Medical and Safety divisions over the Sub Region SA-South (Chile, Argentina, Uruguay, Paraguay and Bolivia). • Country Manager and Director Sales & Services for Chile

President / General Manager

Dräger

2008-10 - 2012-6 · 3 yrs 9 mos

Argentine

• Countries: Argentina, Uruguay, Paraguay and Bolivia. • Direct Reports: 9 Total reports: 26 • Lead the organization, define its goals in accordance with Dräger Medical’s business strategy by creating a vision and strategy in terms of the direction over the long term and articulates a feasible way of achieving this goal. • Full responsibility within the group processes and procedures, for local Human Resource, Management, Regulatory Affairs, Quality, Customers, Sales, Marketing, Communication, Services, Administration, Legal, Finance, Controlling, IT, Assets, Expenses, Revenue and Capital Employed. • Channel Management of dealers in Uruguay, Paraguay and bolivia. Complete responsibility on P&L.

Sales & Marketing Manager

Dräger

2008-1 - 2008-9 · 9 mos

Colombia

• Direct Reports: 10 • Develop and lead Marketing and Sales department for the new subsidiary. • Achieve the company goals in terms of P&L and market positioning. • Manage the employees, resources and set clear tasks and goals. • Assist the General Manager in the establishment of the company including: office selection and preparation; staff selection; contact networking; etc.

Area Manager Latin America

Dräger

2005-2 - 2007-12 · 2 yrs 11 mos

Chile

• Represent Dräger to the sales partners (dealers) in the assigned geographic area (Latin America except Brazil and Mexico). • Definition and implementation of sales strategies on a country bases. • P&L responsibilities. • International tender management. • Central Marketing and Services coordination for appropriate dealer support.

Modality Manager / Product Manager

Dräger

2004-2 - 2005-2 · 1 yr 1 mo

Chile

• Development of strategy and business plan at modality level in agreement with regional business manager. • Provides sales support (i.e. product presentation, demo activity, local adaptation / creation of selling tools). • Market research, competitor’s information and Key Opinion Leaders handling. Monitoring sales force regularly on strategy implementation. • P&L responsibility.

Product Specialist

Hemisferio Sur

2003-2 - 2004-2 · 1 yr 1 mo

Chile

• Representation within the dealer company and the country of Viasys Healthcare respiratory care product line. • Contribute to the restructuring of the company with no previous focus in medical equipment. • Respiratory Mechanics Specialist: Application’s training and product positioning.