Fernanda Schmidt
Senior Product Manager @ netLex
About
Senior Product Manager with solid experience in SaaS companies across Latin America, focused on Product-Led Growth (PLG), Customer Experience (CX), and data-driven digital product strategies. I lead initiatives across the entire customer journey — from acquisition to retention — making decisions grounded in product usage data, adoption metrics, and continuous customer feedback. I have strong expertise in product data analysis, enabling the identification of actionable insights that inform roadmap planning and prioritization. I'm also skilled at transforming complex data into compelling product stories, delivered through clear and visually engaging presentations tailored to diverse stakeholders. My experience includes leading cross-product initiatives and designing conversational solutions through a multichannel approach. I bring a broad, integrated view of the product ecosystem to ensure value delivery across touchpoints, combining automation, AI, and user-centric strategy. More recently, my focus has shifted toward orchestrating AI-powered product development: translating ambiguous customer needs into clear, testable success criteria, and partnering closely with AI/ML engineering on retrieval architecture and guardrail design to raise response quality and drive adoption. Key achievements include:- 8x growth in the customer base within one year- R$ 100k NMRR through PLG strategies within 6 months- 20% improvement in AI response quality (completeness, accuracy, hallucination) through a retrieval-architecture redesign and a 2-tier guardrail system- 30-point increase in NPS driven by usability and performance improvements- 10+ international product launches My approach blends strategic thinking, analytical depth, and strong communication to align cross-functional teams around meaningful outcomes. I am also a product mentor with two years of experience supporting aspiring and early-career Product Managers through 1:1 mentorship programs. My mentorship is hands-on and personalized, working with concrete cases, market context, and day-to-day situations across topics such as prioritization, stakeholder management, discovery, and product strategy. My data-informed mindset and strong communication skills are applied throughout, translating complex concepts into practical, actionable guidance tailored to each mentee's stage and ambitions.
-
Brazil
Computer Software
Artificial Intelligence (AI), Retrieval-Augmented Generation (RAG), Conversational AI, Large Language Models (LLM), Stakeholder Management, Software Product Management, Prioritize Workload, Product Strategy, Technical Discussions, Product Vision, User Stories, Oral Communication, Portuguese, Spanish, Product Discovery, Product Management, Product Lifecycle Management, Product, Strategic Negotiations, Business Negotiation
Experience

Senior Product Manager
Brazil
Senior Product Manager focusing on AI-powered legal intake and conversational experiences for corporate legal teams within a leading CLM platform in Brazil. - Lead end-to-end product vision for an AI-first legal assistant that centralizes legal intake via conversational interfaces connected to Slack, Google Chat and Microsoft Teams, improving how internal clients request and track legal support. - Own strategy and execution of all conversational experiences, from external channels to in-app assistants that help lawyers query documents by chat, interpret clauses and drafts, and navigate internal legal knowledge with secure, grounded AI. - Drive upstream and downstream product work: product discovery, value proposition definition, competitive positioning and offer packaging, as well as roadmap prioritization, assist in go-to-market definition and adoption of new AI capabilities. - Experience in researching and applying generative AI tools such as Perplexity, ChatGPT, Gemini, and Claude to support product decision-making, identify opportunities, and optimize workflows. Development of interactive, navigable prototypes through vibe coding using no-code/low-code platforms like Lovable, V0, and Base44. - Partner closely with cross-functional teams (Engineering, Sales, Customer Success and Implementation team) to align product strategy with business goals, prioritizing seamless integrations with the core CLM platform and the corporate tools ecosystem.

Product Manager
Brazil
Managing SaaS product roadmap with cross-functional teams, leading the product strategy through stakeholders listening and prioritizing roadmap accordingly. Also conducting data analysis to help the decision making needs, connecting the product with business areas. - Lead product strategy, overseeing rapid iteration and leading product growth oriented by main product KPI’s. - Monitor product metrics to inform decision-making, contributing to a product growth through roadmap prioritization, enhancing overall product health. - Adeptness in crisis management, effectively handling products in complex scenarios. - Collaborate closely with cross-functional teams to foster seamless internal integrations, thereby creating valuable ecosystems and propelling user satisfaction and delightful experiences. - Facilitate client meetings to gather feedback, using insights to prioritize the product roadmap and effectively balance value-adding features, technical scalability, and business needs. - Work closely with go-to-market specialists to define strategies for launching and adopting new product features, effectively communicating product vision and requirements. - Lead establishment of external integrations with partners, thereby effectively communicating product vision and requirements. Experience in researching and applying generative AI tools such as Perplexity, ChatGPT, and Gemini to support product decision-making, identify opportunities, and optimize workflows.

Product Owner
Brazil
Manage Zenvia Conversion's backlog with the engineering team, write user stories, and prioritize tasks that bring our customers more value. Supporting Roadmap building and leading ceremonies from Roadmap planning to following the delivery. - Ability to identify and prioritize product features based on customer feedback, market trends, and business goals - Ability to work in complex business environments with products in a scale stage. - Experience working with cross-functional teams (including developers, designers, and business stakeholders) to define requirements to the product roadmap - Excellent communication skills to clearly articulate product requirements, user stories, and acceptance criteria to team members - Ability to work with agile and Scrum methodologies to ensure efficient and effective product development and delivery - Ability to adapt to changing market conditions and customer needs and adjust product strategy accordingly - Experience with internal and external integrations working cross with different teams at the same time.

Data Acquisition and Communication Product Specialist
Canoas - RS, Brasil
Manage the products (lifecycle, market, and specification of new products) of the Data Acquisition and Communications business unit. Aiming to generate and spread value to products in a way that contributes to the values of the company, technology, and society. Actively working with the R&D team of this business unit and target market for these products. - Specification of new products according to market expectations and detailed technical analysis of competition; - Planning and execution of product launch and reinforcement campaigns; - Participation of national and international fairs of the segments in search of technologies and trends; - Active contact with customers who collaborate with the product diffusion curve, outlining the necessary strategies for the good performance of the business unit. - Visits to clients for contribution and reinforcement of strategic commercial actions; - Training for the commercial areas, representatives, and distributors to disseminate the values and strategies of each product launched;

Product Specialist
Porto Alegre Area, Brazil
Manage the products (life cycle, market, and new products) of the company's business units. Sensors and transmitters, controllers and indicators, data acquisition and software interface. Providing support to the national and international sales team, as well as the R&D team. - Specification of new products according to market expectations and detailed technical analysis of competition; - Planning and execution of product launch and reinforcement campaigns; - Participation of national and international fairs of the segments in search of technologies and trends; - Visits to clients for contribution and reinforcement of strategic commercial actions; - Training for the commercial areas, representatives and distributors to disseminate the values and strategies of each product launched;

Project Analyst
Porto Alegre - RS - Brazil
- Planning and execution of software, hardware and firmware tests of the products developed; - Planning of scheduling organizations to execute projects; - Extensive knowledge of instrumentation required to perform the tests; - Use of project management techniques to obtain the knowledge required to plan test plan; - Assistance to internal clients on the procedures and use of the mantis (bug tracker) and testlink tools; - Assistance to the technical support sector in order to resolve technical doubts regarding the products and their operation and application; - Training and technical orientations to the trainees that integrate the team;
Fernanda Schmidt's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles

Find Emails
Access verified email addresses for your target contacts.
657M+ emails

Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers

More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.


