Felix Backhaus
Senior Manager, International Commercial & Marketing, Smashbox Cosmetics @ The Estée Lauder Companies Inc.
About
Sales & marketing professional with strong background in international commercial/key account management, new market expansion, 360 brand marketing, strategy & analytics, and operational execution. Experience managing full regional/local P&Ls and adapting global product/go-to-market strategies to regional/local needs.
United States
Los Angeles
Consumer Goods
Entrepreneurship, Global Thinking, Strategy, International Marketing, Branding, Market Research, Marketing Analytics, Consulting, Data Analysis, Digital Strategy, Digital Marketing, Social Media, Microsoft Excel, Fundraising, Nonprofits, Public Speaking, Intuition, Leadership, Research, Strategic Planning
Experience
Senior Manager, International Commercial & Marketing, Smashbox Cosmetics
The Estée Lauder Companies Inc.
Los Angeles, California, United States
International lead for Smashbox Cosmetics (Canada, APAC, LATAM). Full oversight of local/regional P&Ls, commercial sales & account management, retail sales & operations, 360 regional brand management. Reporting into Global General Manager, 2 direct reports.
Manager, International Commercial & Marketing, Smashbox Cosmetics & Glamglow
The Estée Lauder Companies Inc.
Los Angeles, California, United States
Successfully established new ‘direct’ operating model for the Smashbox & Glamglow brands in APAC and LATAM regions. Managing regional P&Ls and regional account management & operations.
Assistant Manager, Global Marketing Strategy & Analytics, MAC Cosmetics
The Estée Lauder Companies Inc.
New York, New York, United States
Worked for the #1 prestige makeup brand in the world as part of a small, cross-functional Global Marketing Strategy & Analytics team reporting directly into MAC’s Global Brand President.
Presidential Associate
The Estée Lauder Companies Inc.
London, UK / New York, NY
CEO-sponsored rotational program across several of the Company's brands, functions, and regions. Based in London before transferring to NYC in 2019. 1st assignment: Corporate Online UK & Ireland, Project Management 2nd assignment: Tom Ford Beauty UK & Ireland, Regional Product/Consumer/Trade Marketing 3rd assignment: Aveda International, New Market Expansion (Mexico, Brazil, India) 4th assignment: MAC Cosmetics, Global CRM, Loyalty & Analytics 5th assignment: Office of the Chief of Staff to the President & CEO, Special Projects
Co-Founder
Teen Global Education
Greifswald, Mecklenburg-West Pomerania, Germany
Started an education company that operated 'GGE Summer School', a selective, pre-college summer enrichment program for international high school students based in Greifswald, Germany, offering college-level courses taught by U.S. professors.
Co-Founder
MooseBooties, LLC
Bloomington, Indiana, United States
Co-founded a manufacturer, wholesaler, and online retailer of luxurious moose leather baby shoes - jointly with my former art history professor
Presidential Associate Summer Intern
The Estée Lauder Companies Inc.
New York, New York, United States
Clinique for Men, Global Marketing & Strategy
Summer Intern
Batten & Company
Düsseldorf, North Rhine-Westphalia, Germany
Summer internship at management consulting firm specialized in marketing & sales
Talent Meets Bertelsmann
Bertelsmann SE & Co. KGaA
Berlin, Germany
Won 3rd prize in multi-day business case competition
Private Wealth Management Summer Intern
Commerzbank AG
Düsseldorf, North Rhine-Westphalia, Germany
Private Banking Summer Intern
Commerzbank AG
Cleves, North Rhine-Westphalia, Germany
Research Assistant to Executive Director Rüdiger Lentz
German-American Heritage Foundation of the USA
Washington, District of Columbia, United States
Internship during the academic year
Sales & Marketing Summer Intern
Medline
Cleves, North Rhine-Westphalia, Germany
Education
Georgetown University
Double Major in International Business and Marketing
East China Normal University
2-month Summer Study Abroad; took courses in International Economics & Art History
Cranbrook Schools
Felix Backhaus's Contact Information
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