Felix Tomas Elizalde

CO-Founder & CEO @ Elevva

About

I am the co-founder and co-CEO of Elevva, a company born with the idea of promoting brands and products throughout Latam via partnerships that provide know-how, technology, and investments. We operate in Mexico, Colombia, Chile, and Argentina. And we hope to reach more markets in the region soon. I graduated as a Certified Public Accountant at the Pontifical Catholic University of Argentina. I then pursued an MBA at the Catholic University of Chile and specialized in creating and leading new brands in the online retail industry. Innovation and permanent results drive my career. With this in mind, I served as Head of the LATAM Private Label OEM for Mercado Libre; from that position, I had the opportunity to lead MELI's private label business in Mexico, Brazil, Chile, Colombia, and Argentina. Before that, I was Business Manager at Sodimac Argentina and Uruguay; and a senior consultant at Deloitte. In the mid-2000, along with two partners, I founded Novillo Urbano - my first venture. It was a meat delivery company, and we provided this service through an innovative online ordering system. At that time, it was an original idea. After more than a decade of growth in the corporate world, I decided to start again. And together with two partners, I created Elevva, whose operation is supported by a team with extensive experience in retail, eCommerce, marketplaces, finance, and business development. Elevva emerges as an innovative company that seeks to partner with leading Latin American sellers to scale and expand their businesses.

Country

City

Argentina

Industry

Internet

Skill

English, SAP, Spanish, Financial Analysis, Retail, Business Strategy, Management, Business Planning, Strategic Planning, Sales, Negotiation, Product Development, Stock Management, Forecasting, Estrategia empresarial, Microsoft Office, Leadership, Liderazgo de equipos, Administración y dirección de empresas, Minorista

Experience

CO-Founder & CEO

Elevva

2021-5 - Present · 5 yrs 5 mos

Buenos Aires, Province of Buenos Aires, Argentina

Elevva is a company that aims to revolutionize eCommerce, empowering brands and products through know-how, technology, and investments, based on a disruptive and innovative business model. We seek to partner with the leading sellers in Latam to scale and expand their businesses.

Head LATAM Private Label OEM

Mercado Libre

2018-12 - 2021-5 · 2 yrs 6 mos

Buenos Aires, Argentina

I led the development, launch, and management of MELI's private label business in Mexico, Brazil, Chile, Colombia, and Argentina.

Head Sales Manager Marketplace Latam and Argentina

Mercado Libre

2018-8 - 2018-11 · 4 mos

Buenos Aires, Argentina

-I was in charge of coordinating the regional team of the Home and Industry areas for Brazil, Mexico, Argentina, Colombia, Chile, Uruguay, Peru, and Venezuela. -I planned and implemented the medium and long-term commercial strategy through Product, IT, Marketing, and Sales with a comprehensive view. -I was responsible for the regional agreements with the main brands and retailers in Latam. -I was in charge of the Sales team for the Home and Industry areas for Argentina.

Manager Corp Marketplace Latam

Mercado Libre

2017-11 - 2018-7 · 9 mos

Buenos Aires, Argentina

I was responsible for the areas which entail Home, Garden, Tools, Industries, Babies, and Games.

Business Manager Argentina and Uruguay

SODIMAC ARGENTINA

2015-12 - 2017-11 · 2 yrs

Buenos Aires, Argentina

I led 6 business areas. -Market analysis at a local and regional level. -Implementation of price, product, promotion, and advertising variables. -Supplier Negotiations. -Promotion, development, and execution of the commercial proposal. -Business KPIs under my supervision: 1)Business Financial Net Income. 2)Sales 3)Profitability 4)GMROI

Corporate Import Merchant

Sodimac

2013-7 - 2015-12 · 2 yrs 6 mos

Chile

-Detecting, at a corporate level, commercial and market opportunities for new Sodimac products. -Development of the potential suppliers base and new product lines oriented towards creating innovative proprietary brands. -Research trends in Asia to develop new products.

Line Manager

SODIMAC ARGENTINA

2011-6 - 2013-7 · 2 yrs 2 mos

-Product Manager in the Tools, Machinery, and Automotive Accessories areas. Also, I was the budget owner of these categories. -Market analysis at a local and regional level. -I was responsible for price, product, promotion, and advertising variables. -I was responsible for the commercial agreements with national and international suppliers. -I measured my work with the business KPIs: Sales, Profitability, and Gross Margin ROI. -I was leading the comprehensive management of these areas.

ERS Senior Consultant

Deloitte

2010-11 - 2011-6 · 8 mos

I was responsible for designing the audits for: -Systems -Business -Internal control -CSR indicators -General controls -Business cycles

ERS Consultant

Deloitte

2009-11 - 2010-11 · 1 yr 1 mo

I designed audits for Systems, Business, Internal Control, CSR, General Controls, and Business Cycles.

ERS Trainee

Deloitte

2008-4 - 2009-11 · 1 yr 8 mos

I was a trainee, assisting partners and managers in tasks such as: -Management control of the area -Staff assignments -Invoicing -Training planning

Founder

Novillo Urbano Enterprise

2007-6 - 2008-2 · 9 mos

With two partners, we founded Novillo Urbano, my first venture. It was a meat delivery company providing services through an innovative online ordering system.